CSM603: Customer retention and service recovery / Faculty of Business and Management

This course aims to provide students with an understanding of the importance of customer retention and recovery in customer service. It is also designed to develop the expertise required to come out with the right strategies for customer retention and service recovery. Customer retention and recover...

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Bibliographic Details
Main Author: UiTM, Faculty of Business and Management
Format: Teaching Resource
Language:English
Published: 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/98724/1/98724.pdf
https://ir.uitm.edu.my/id/eprint/98724/
https://aims.uitm.edu.my
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