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CSM603: Customer retention and service recovery / Faculty of Business and Management

This course aims to provide students with an understanding of the importance of customer retention and recovery in customer service. It is also designed to develop the expertise required to come out with the right strategies for customer retention and service recovery. Customer retention and recover...

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Main Author: UiTM, Faculty of Business and Management
Format: Teaching Resource
Language:English
Published: 2023
Subjects:
Curriculum
Universiti Teknologi MARA
Online Access:https://ir.uitm.edu.my/id/eprint/98724/1/98724.pdf
https://ir.uitm.edu.my/id/eprint/98724/
https://aims.uitm.edu.my
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spelling my.uitm.ir.987242024-12-06T02:08:56Z https://ir.uitm.edu.my/id/eprint/98724/ CSM603: Customer retention and service recovery / Faculty of Business and Management UiTM, Faculty of Business and Management Curriculum Universiti Teknologi MARA This course aims to provide students with an understanding of the importance of customer retention and recovery in customer service. It is also designed to develop the expertise required to come out with the right strategies for customer retention and service recovery. Customer retention and recovery plays a very important role in maintaining good customer relationship with customers for business organizations. Issues such as complaint management, managing customer expectations, and building a culture for service recovery are also covered in this course. 2023 Teaching Resource NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/98724/1/98724.pdf CSM603: Customer retention and service recovery / Faculty of Business and Management. (2023) [Teaching Resource] (Unpublished) https://aims.uitm.edu.my
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Curriculum
Universiti Teknologi MARA
spellingShingle Curriculum
Universiti Teknologi MARA
UiTM, Faculty of Business and Management
CSM603: Customer retention and service recovery / Faculty of Business and Management
description This course aims to provide students with an understanding of the importance of customer retention and recovery in customer service. It is also designed to develop the expertise required to come out with the right strategies for customer retention and service recovery. Customer retention and recovery plays a very important role in maintaining good customer relationship with customers for business organizations. Issues such as complaint management, managing customer expectations, and building a culture for service recovery are also covered in this course.
format Teaching Resource
author UiTM, Faculty of Business and Management
author_facet UiTM, Faculty of Business and Management
author_sort UiTM, Faculty of Business and Management
title CSM603: Customer retention and service recovery / Faculty of Business and Management
title_short CSM603: Customer retention and service recovery / Faculty of Business and Management
title_full CSM603: Customer retention and service recovery / Faculty of Business and Management
title_fullStr CSM603: Customer retention and service recovery / Faculty of Business and Management
title_full_unstemmed CSM603: Customer retention and service recovery / Faculty of Business and Management
title_sort csm603: customer retention and service recovery / faculty of business and management
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/98724/1/98724.pdf
https://ir.uitm.edu.my/id/eprint/98724/
https://aims.uitm.edu.my
_version_ 1817847284883259392
score 13.223943

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