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Effects of COVID-19 pandemic: ramifications and prevailing strategies of independent foodservice establishments / Wan Hayati Wan Bujang ... [et al.]

An independent food establishment’ is defined as an establishment owned by an individual or a private group where the restaurant’s concept, menu, and experience are unique. In 2019, the world was devastated by COVID-19 pandemic. Foodservice industry was one of the most affected and was practically p...

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Main Authors: Wan Bujang, Wan Hayati, Ahmad Fauzi, Firdaus, Mohd Ali Tan, Zubaidah, Bichin, Edellton, Md Yusuf, Nor Syamira, Mohd Osman, Nur Najwa
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
Subjects:
Consumers. Consumer demand. Consumption
Food service
Online Access:https://ir.uitm.edu.my/id/eprint/98032/1/98032.pdf
https://ir.uitm.edu.my/id/eprint/98032/
https://www.jthca.org/
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record_format eprints
spelling my.uitm.ir.980322024-07-06T03:15:07Z https://ir.uitm.edu.my/id/eprint/98032/ Effects of COVID-19 pandemic: ramifications and prevailing strategies of independent foodservice establishments / Wan Hayati Wan Bujang ... [et al.] jthca Wan Bujang, Wan Hayati Ahmad Fauzi, Firdaus Mohd Ali Tan, Zubaidah Bichin, Edellton Md Yusuf, Nor Syamira Mohd Osman, Nur Najwa Consumers. Consumer demand. Consumption Food service An independent food establishment’ is defined as an establishment owned by an individual or a private group where the restaurant’s concept, menu, and experience are unique. In 2019, the world was devastated by COVID-19 pandemic. Foodservice industry was one of the most affected and was practically paralyzed after the first wave of the virus attack. After the pandemic was over, the food industry had adjusted their operations accordingly, although still badly affected. Consequently, this research was done to achieve 2 main objectives; (i) to explore the effect of the COVID-19 pandemic towards the operations of independent food establishment, and (ii) to discover independent food establishment operators’ strategy to cope with COVID-19 pandemic aftermaths. Ten respondents were interviewed using qualitative, semi-structured approach. Interview transcripts were registered into and analyzed using ATLAS.ti as the main analysis tool. Two themes and two networks were conceived with a total of twelve combined codes. Findings and discussions were presented with the aid of selected quotations. Conclusively, the effects of the pandemic on the respondents and their coping strategies can be a very valuable lessons to other restauranteurs. By learning from their experiences, contingency plans can be made in case similar predicaments repeats itself henceforward Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024-04 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/98032/1/98032.pdf Effects of COVID-19 pandemic: ramifications and prevailing strategies of independent foodservice establishments / Wan Hayati Wan Bujang ... [et al.]. (2024) Journal of Tourism, Hospitality and Culinary Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_and_Culinary_Arts/>, 16 (1). pp. 904-918. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumers. Consumer demand. Consumption
Food service
spellingShingle Consumers. Consumer demand. Consumption
Food service
Wan Bujang, Wan Hayati
Ahmad Fauzi, Firdaus
Mohd Ali Tan, Zubaidah
Bichin, Edellton
Md Yusuf, Nor Syamira
Mohd Osman, Nur Najwa
Effects of COVID-19 pandemic: ramifications and prevailing strategies of independent foodservice establishments / Wan Hayati Wan Bujang ... [et al.]
description An independent food establishment’ is defined as an establishment owned by an individual or a private group where the restaurant’s concept, menu, and experience are unique. In 2019, the world was devastated by COVID-19 pandemic. Foodservice industry was one of the most affected and was practically paralyzed after the first wave of the virus attack. After the pandemic was over, the food industry had adjusted their operations accordingly, although still badly affected. Consequently, this research was done to achieve 2 main objectives; (i) to explore the effect of the COVID-19 pandemic towards the operations of independent food establishment, and (ii) to discover independent food establishment operators’ strategy to cope with COVID-19 pandemic aftermaths. Ten respondents were interviewed using qualitative, semi-structured approach. Interview transcripts were registered into and analyzed using ATLAS.ti as the main analysis tool. Two themes and two networks were conceived with a total of twelve combined codes. Findings and discussions were presented with the aid of selected quotations. Conclusively, the effects of the pandemic on the respondents and their coping strategies can be a very valuable lessons to other restauranteurs. By learning from their experiences, contingency plans can be made in case similar predicaments repeats itself henceforward
format Article
author Wan Bujang, Wan Hayati
Ahmad Fauzi, Firdaus
Mohd Ali Tan, Zubaidah
Bichin, Edellton
Md Yusuf, Nor Syamira
Mohd Osman, Nur Najwa
author_facet Wan Bujang, Wan Hayati
Ahmad Fauzi, Firdaus
Mohd Ali Tan, Zubaidah
Bichin, Edellton
Md Yusuf, Nor Syamira
Mohd Osman, Nur Najwa
author_sort Wan Bujang, Wan Hayati
title Effects of COVID-19 pandemic: ramifications and prevailing strategies of independent foodservice establishments / Wan Hayati Wan Bujang ... [et al.]
title_short Effects of COVID-19 pandemic: ramifications and prevailing strategies of independent foodservice establishments / Wan Hayati Wan Bujang ... [et al.]
title_full Effects of COVID-19 pandemic: ramifications and prevailing strategies of independent foodservice establishments / Wan Hayati Wan Bujang ... [et al.]
title_fullStr Effects of COVID-19 pandemic: ramifications and prevailing strategies of independent foodservice establishments / Wan Hayati Wan Bujang ... [et al.]
title_full_unstemmed Effects of COVID-19 pandemic: ramifications and prevailing strategies of independent foodservice establishments / Wan Hayati Wan Bujang ... [et al.]
title_sort effects of covid-19 pandemic: ramifications and prevailing strategies of independent foodservice establishments / wan hayati wan bujang ... [et al.]
publisher Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/98032/1/98032.pdf
https://ir.uitm.edu.my/id/eprint/98032/
https://www.jthca.org/
_version_ 1804069888158859264
score 13.211869

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