Menu attributes and students’ purchase decision: a case of Tealive / Hazmal Ismail ... [et al.]
Menu attributes offer the customer convenience and option before the buying decision is made. Therefore, this study was conducted to explore the theory of menu attributes that influence purchasing decisions of Tealive products among students in UiTM Puncak Alam, Selangor. The data for this research...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/97905/1/97905.pdf https://ir.uitm.edu.my/id/eprint/97905/ https://www.jthca.org/ |
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