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Menu attributes and students’ purchase decision: a case of Tealive / Hazmal Ismail ... [et al.]

Menu attributes offer the customer convenience and option before the buying decision is made. Therefore, this study was conducted to explore the theory of menu attributes that influence purchasing decisions of Tealive products among students in UiTM Puncak Alam, Selangor. The data for this research...

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Main Authors: Ismail, Hazmal, Abdullah, Dayang Nur Aisyah, Noor Rizian, Awang Tuah Nurain Fatihah, Rasul, Rozaidy, Md Zain, Nur Adilah
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Beverages
Online Access:https://ir.uitm.edu.my/id/eprint/97905/1/97905.pdf
https://ir.uitm.edu.my/id/eprint/97905/
https://www.jthca.org/
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id my.uitm.ir.97905
record_format eprints
spelling my.uitm.ir.979052024-07-06T03:15:14Z https://ir.uitm.edu.my/id/eprint/97905/ Menu attributes and students’ purchase decision: a case of Tealive / Hazmal Ismail ... [et al.] jthca Ismail, Hazmal Abdullah, Dayang Nur Aisyah Noor Rizian, Awang Tuah Nurain Fatihah Rasul, Rozaidy Md Zain, Nur Adilah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Beverages Menu attributes offer the customer convenience and option before the buying decision is made. Therefore, this study was conducted to explore the theory of menu attributes that influence purchasing decisions of Tealive products among students in UiTM Puncak Alam, Selangor. The data for this research is captured from a survey questionnaire that the researcher had developed and distributed to carry off research aims. The data was analyzed with SPSS to assess and identify the menu attributes and students’ purchase decisions. This study found that beverage product, price, and services type have influenced the students of UiTM Puncak Alam to purchase the products offered by Tealive. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024-04 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/97905/1/97905.pdf Menu attributes and students’ purchase decision: a case of Tealive / Hazmal Ismail ... [et al.]. (2024) Journal of Tourism, Hospitality and Culinary Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_and_Culinary_Arts/>, 16 (1). pp. 880-889. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Beverages
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Beverages
Ismail, Hazmal
Abdullah, Dayang Nur Aisyah
Noor Rizian, Awang Tuah Nurain Fatihah
Rasul, Rozaidy
Md Zain, Nur Adilah
Menu attributes and students’ purchase decision: a case of Tealive / Hazmal Ismail ... [et al.]
description Menu attributes offer the customer convenience and option before the buying decision is made. Therefore, this study was conducted to explore the theory of menu attributes that influence purchasing decisions of Tealive products among students in UiTM Puncak Alam, Selangor. The data for this research is captured from a survey questionnaire that the researcher had developed and distributed to carry off research aims. The data was analyzed with SPSS to assess and identify the menu attributes and students’ purchase decisions. This study found that beverage product, price, and services type have influenced the students of UiTM Puncak Alam to purchase the products offered by Tealive.
format Article
author Ismail, Hazmal
Abdullah, Dayang Nur Aisyah
Noor Rizian, Awang Tuah Nurain Fatihah
Rasul, Rozaidy
Md Zain, Nur Adilah
author_facet Ismail, Hazmal
Abdullah, Dayang Nur Aisyah
Noor Rizian, Awang Tuah Nurain Fatihah
Rasul, Rozaidy
Md Zain, Nur Adilah
author_sort Ismail, Hazmal
title Menu attributes and students’ purchase decision: a case of Tealive / Hazmal Ismail ... [et al.]
title_short Menu attributes and students’ purchase decision: a case of Tealive / Hazmal Ismail ... [et al.]
title_full Menu attributes and students’ purchase decision: a case of Tealive / Hazmal Ismail ... [et al.]
title_fullStr Menu attributes and students’ purchase decision: a case of Tealive / Hazmal Ismail ... [et al.]
title_full_unstemmed Menu attributes and students’ purchase decision: a case of Tealive / Hazmal Ismail ... [et al.]
title_sort menu attributes and students’ purchase decision: a case of tealive / hazmal ismail ... [et al.]
publisher Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/97905/1/97905.pdf
https://ir.uitm.edu.my/id/eprint/97905/
https://www.jthca.org/
_version_ 1804069887871549440
score 13.211869

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