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Trust as mediating effect on the factors of technology adoption in hotels / Zubi Abdelati Ibrahim and Faiz Izwan Anuar

The purpose of this study is to explore the effect of perceived usefulness, perceived ease of use, and perceived credibility as independent variables, on the mobile application adoption in the Malaysian hotels as dependent variable. To further explore the relationships in this study, the research in...

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书目详细资料
Main Authors:	Ibrahim, Zubi Abdelati, Anuar, Faiz Izwan
格式:	Article
语言:	English
出版:	Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
主题:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling T Technology (General) Hospitality industry. Hotels, clubs, restaurants, etc. Food service
在线阅读:	https://ir.uitm.edu.my/id/eprint/97886/1/97886.pdf https://ir.uitm.edu.my/id/eprint/97886/ https://www.jthca.org/
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