Staff View: Trust as mediating effect on the factors of technology adoption in hotels / Zubi Abdelati Ibrahim and Faiz Izwan Anuar

Trust as mediating effect on the factors of technology adoption in hotels / Zubi Abdelati Ibrahim and Faiz Izwan Anuar

The purpose of this study is to explore the effect of perceived usefulness, perceived ease of use, and perceived credibility as independent variables, on the mobile application adoption in the Malaysian hotels as dependent variable. To further explore the relationships in this study, the research in...

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Main Authors:	Ibrahim, Zubi Abdelati, Anuar, Faiz Izwan
Format:	Article
Language:	English
Published:	Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling T Technology (General) Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/97886/1/97886.pdf https://ir.uitm.edu.my/id/eprint/97886/ https://www.jthca.org/
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id	my.uitm.ir.97886
record_format	eprints
spelling	my.uitm.ir.978862024-07-06T07:45:52Z https://ir.uitm.edu.my/id/eprint/97886/ Trust as mediating effect on the factors of technology adoption in hotels / Zubi Abdelati Ibrahim and Faiz Izwan Anuar jthca Ibrahim, Zubi Abdelati Anuar, Faiz Izwan Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling T Technology (General) Hospitality industry. Hotels, clubs, restaurants, etc. Food service The purpose of this study is to explore the effect of perceived usefulness, perceived ease of use, and perceived credibility as independent variables, on the mobile application adoption in the Malaysian hotels as dependent variable. To further explore the relationships in this study, the research introduced Trust as mediating variable in the middle between perceived usefulness, perceived ease of use, and perceived credibility on the mobile application adoption. In addition, the researcher reviewed the recent published literature alongside five underpinning theories about technology adoption and behavioral studies, and that was in order to define the research gap that this studying is intending to fill. Moreover, the researcher has followed the quantitative research methodology, by selecting 196 hotels as research sample out of 388 hotels in Selangor and Kuala Lumpur. The researcher adopted a semi structured questionnaire from the published literature. In this study, the researcher has used IBM SPSS as mean of data analysis, in addition to IBM AMOS for testing the goodness of the model fit. The research has found strong and significant relationship between perceived usefulness, perceived credibility and Trust with mobile application adoption, while the findings revealed that perceived ease of use observed to be insignificant with mobile application adoption. Furthermore, the researcher found that Trust played a significant mediating role between perceived usefulness, perceived ease of use, and perceived credibility on the mobile application adoption. Finally, the researcher discussed the findings of this study in light with the published literature and presented the implications of this study practically and theoretically, alongside the future research recommendation. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024-04 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/97886/1/97886.pdf Trust as mediating effect on the factors of technology adoption in hotels / Zubi Abdelati Ibrahim and Faiz Izwan Anuar. (2024) Journal of Tourism, Hospitality and Culinary Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_and_Culinary_Arts/>, 16 (1). pp. 763-780. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling T Technology (General) Hospitality industry. Hotels, clubs, restaurants, etc. Food service
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling T Technology (General) Hospitality industry. Hotels, clubs, restaurants, etc. Food service Ibrahim, Zubi Abdelati Anuar, Faiz Izwan Trust as mediating effect on the factors of technology adoption in hotels / Zubi Abdelati Ibrahim and Faiz Izwan Anuar
description	The purpose of this study is to explore the effect of perceived usefulness, perceived ease of use, and perceived credibility as independent variables, on the mobile application adoption in the Malaysian hotels as dependent variable. To further explore the relationships in this study, the research introduced Trust as mediating variable in the middle between perceived usefulness, perceived ease of use, and perceived credibility on the mobile application adoption. In addition, the researcher reviewed the recent published literature alongside five underpinning theories about technology adoption and behavioral studies, and that was in order to define the research gap that this studying is intending to fill. Moreover, the researcher has followed the quantitative research methodology, by selecting 196 hotels as research sample out of 388 hotels in Selangor and Kuala Lumpur. The researcher adopted a semi structured questionnaire from the published literature. In this study, the researcher has used IBM SPSS as mean of data analysis, in addition to IBM AMOS for testing the goodness of the model fit. The research has found strong and significant relationship between perceived usefulness, perceived credibility and Trust with mobile application adoption, while the findings revealed that perceived ease of use observed to be insignificant with mobile application adoption. Furthermore, the researcher found that Trust played a significant mediating role between perceived usefulness, perceived ease of use, and perceived credibility on the mobile application adoption. Finally, the researcher discussed the findings of this study in light with the published literature and presented the implications of this study practically and theoretically, alongside the future research recommendation.
format	Article
author	Ibrahim, Zubi Abdelati Anuar, Faiz Izwan
author_facet	Ibrahim, Zubi Abdelati Anuar, Faiz Izwan
author_sort	Ibrahim, Zubi Abdelati
title	Trust as mediating effect on the factors of technology adoption in hotels / Zubi Abdelati Ibrahim and Faiz Izwan Anuar
title_short	Trust as mediating effect on the factors of technology adoption in hotels / Zubi Abdelati Ibrahim and Faiz Izwan Anuar
title_full	Trust as mediating effect on the factors of technology adoption in hotels / Zubi Abdelati Ibrahim and Faiz Izwan Anuar
title_fullStr	Trust as mediating effect on the factors of technology adoption in hotels / Zubi Abdelati Ibrahim and Faiz Izwan Anuar
title_full_unstemmed	Trust as mediating effect on the factors of technology adoption in hotels / Zubi Abdelati Ibrahim and Faiz Izwan Anuar
title_sort	trust as mediating effect on the factors of technology adoption in hotels / zubi abdelati ibrahim and faiz izwan anuar
publisher	Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
publishDate	2024
url	https://ir.uitm.edu.my/id/eprint/97886/1/97886.pdf https://ir.uitm.edu.my/id/eprint/97886/ https://www.jthca.org/
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score	13.211869

Trust as mediating effect on the factors of technology adoption in hotels / Zubi Abdelati Ibrahim and Faiz Izwan Anuar

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