Staff View: Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.]

Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.]

This qualitative study aims to explore Malay working adults' tastes and motivations towards organic meat consumption in Malaysia. The study is about promoting organic meat to improve the environment and individual health. The independent variables considered in this study are health consciousne...

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Main Authors:	Tuan Ismail, Tuan Ahmad, Ahmad Izazuddin, Nur Syazana, Muhammad, Rosmaliza, Ismail, Faridah Hanim, Akbarruddin, Mohd Noor Azmin, Abdullah, Faizal Azrin
Format:	Article
Language:	English
Published:	Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
Subjects:	Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Nutrition. Foods and food supply
Online Access:	https://ir.uitm.edu.my/id/eprint/97773/1/97773.pdf https://ir.uitm.edu.my/id/eprint/97773/ https://www.jthca.org/
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id	my.uitm.ir.97773
record_format	eprints
spelling	my.uitm.ir.977732024-07-27T18:10:27Z https://ir.uitm.edu.my/id/eprint/97773/ Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.] jthca Tuan Ismail, Tuan Ahmad Ahmad Izazuddin, Nur Syazana Muhammad, Rosmaliza Ismail, Faridah Hanim Akbarruddin, Mohd Noor Azmin Abdullah, Faizal Azrin Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Nutrition. Foods and food supply This qualitative study aims to explore Malay working adults' tastes and motivations towards organic meat consumption in Malaysia. The study is about promoting organic meat to improve the environment and individual health. The independent variables considered in this study are health consciousness, meat characteristics, subjective norms, and the mediating variable of gender. The study will employ a qualitative research method to gain in-depth insights into the attitudes and behaviours of Malay working adults towards organic meat consumption. The research will involve conducting an online survey questionnaire that will be distributed online among Malay working adults in Malaysia. The participants will be selected through convenience sampling to ensure representation from diverse backgrounds and demographics within the Malay community. The data collected from the qualitative interviews and focus group discussions will be analysed using thematic analysis to identify recurring patterns, themes, and insights related to the tastes and motivations of Malay working adults towards organic meat consumption. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024-04 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/97773/1/97773.pdf Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.]. (2024) Journal of Tourism, Hospitality and Culinary Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_and_Culinary_Arts/>, 16 (1). pp. 471-479. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Nutrition. Foods and food supply
spellingShingle	Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Nutrition. Foods and food supply Tuan Ismail, Tuan Ahmad Ahmad Izazuddin, Nur Syazana Muhammad, Rosmaliza Ismail, Faridah Hanim Akbarruddin, Mohd Noor Azmin Abdullah, Faizal Azrin Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.]
description	This qualitative study aims to explore Malay working adults' tastes and motivations towards organic meat consumption in Malaysia. The study is about promoting organic meat to improve the environment and individual health. The independent variables considered in this study are health consciousness, meat characteristics, subjective norms, and the mediating variable of gender. The study will employ a qualitative research method to gain in-depth insights into the attitudes and behaviours of Malay working adults towards organic meat consumption. The research will involve conducting an online survey questionnaire that will be distributed online among Malay working adults in Malaysia. The participants will be selected through convenience sampling to ensure representation from diverse backgrounds and demographics within the Malay community. The data collected from the qualitative interviews and focus group discussions will be analysed using thematic analysis to identify recurring patterns, themes, and insights related to the tastes and motivations of Malay working adults towards organic meat consumption.
format	Article
author	Tuan Ismail, Tuan Ahmad Ahmad Izazuddin, Nur Syazana Muhammad, Rosmaliza Ismail, Faridah Hanim Akbarruddin, Mohd Noor Azmin Abdullah, Faizal Azrin
author_facet	Tuan Ismail, Tuan Ahmad Ahmad Izazuddin, Nur Syazana Muhammad, Rosmaliza Ismail, Faridah Hanim Akbarruddin, Mohd Noor Azmin Abdullah, Faizal Azrin
author_sort	Tuan Ismail, Tuan Ahmad
title	Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.]
title_short	Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.]
title_full	Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.]
title_fullStr	Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.]
title_full_unstemmed	Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.]
title_sort	organic meat purchase intention among malay working adults and gender mediation test: a conceptual study / tuan ahmad tuan ismail ... [et al.]
publisher	Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
publishDate	2024
url	https://ir.uitm.edu.my/id/eprint/97773/1/97773.pdf https://ir.uitm.edu.my/id/eprint/97773/ https://www.jthca.org/
_version_	1806422102533734400
score	13.211869

Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.]

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