A conceptual framework: the impact of social media marketing activities on destination image and intention to visit / Shaidathul Jemin and Muhammad Aliff Asyraff
With the great competition especially during the post-COVID-19, attracting the tourists to visit or re-visit the destination has become the cornerstone for Destination Management Organization (DMO). Marketing activities on social media have been identified as capable of enhancing the positive image...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/97724/1/97724.pdf https://ir.uitm.edu.my/id/eprint/97724/ https://www.jthca.org/ |
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