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A conceptual framework: the impact of social media marketing activities on destination image and intention to visit / Shaidathul Jemin and Muhammad Aliff Asyraff

With the great competition especially during the post-COVID-19, attracting the tourists to visit or re-visit the destination has become the cornerstone for Destination Management Organization (DMO). Marketing activities on social media have been identified as capable of enhancing the positive image...

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Main Authors: Shaidathul, Jemin, Muhammad Aliff, Asyraff
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
Subjects:
Travel agencies and clubs
Marketing
Particular networks, A-Z
Online Access:https://ir.uitm.edu.my/id/eprint/97724/1/97724.pdf
https://ir.uitm.edu.my/id/eprint/97724/
https://www.jthca.org/
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id my.uitm.ir.97724
record_format eprints
spelling my.uitm.ir.977242024-07-27T17:59:54Z https://ir.uitm.edu.my/id/eprint/97724/ A conceptual framework: the impact of social media marketing activities on destination image and intention to visit / Shaidathul Jemin and Muhammad Aliff Asyraff jthca Shaidathul, Jemin Muhammad Aliff, Asyraff Travel agencies and clubs Marketing Particular networks, A-Z With the great competition especially during the post-COVID-19, attracting the tourists to visit or re-visit the destination has become the cornerstone for Destination Management Organization (DMO). Marketing activities on social media have been identified as capable of enhancing the positive image of a tourist destination and, simultaneously, increasing the intention to travel of travelers. However, there is still a need for further exploration of social media marketing activities in the context of tourism, as insufficient understanding and knowledge of integrating social media marketing strategies may negatively impact the tourism industry. To address this issue, this study will adopt the Stimulus – Organism – Response (SOR) model. It specifically examines the impact of social media marketing activities (SMMA) on destination image and tourists' intention to visit, using Tourism Selangor's social media platforms as a case study. This study will employ a non-probability technique sampling and the target population for the study will be all Malaysians who are 18 years old and above who have experienced browsing Tourism Selangor’s social media platforms such as Facebook, Instagram, Twitter, Youtube, LinkedIn, and TikTok for tourism-related - purposes. To test it’s the study hypothesis this study will employ SmartPLS (version 3.1.1). The findings will provide insightful implications theoretically and practically in the tourism industry realm. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/97724/1/97724.pdf A conceptual framework: the impact of social media marketing activities on destination image and intention to visit / Shaidathul Jemin and Muhammad Aliff Asyraff. (2024) Journal of Tourism, Hospitality and Culinary Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_and_Culinary_Arts/>, 16 (1). pp. 326-337. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel agencies and clubs
Marketing
Particular networks, A-Z
spellingShingle Travel agencies and clubs
Marketing
Particular networks, A-Z
Shaidathul, Jemin
Muhammad Aliff, Asyraff
A conceptual framework: the impact of social media marketing activities on destination image and intention to visit / Shaidathul Jemin and Muhammad Aliff Asyraff
description With the great competition especially during the post-COVID-19, attracting the tourists to visit or re-visit the destination has become the cornerstone for Destination Management Organization (DMO). Marketing activities on social media have been identified as capable of enhancing the positive image of a tourist destination and, simultaneously, increasing the intention to travel of travelers. However, there is still a need for further exploration of social media marketing activities in the context of tourism, as insufficient understanding and knowledge of integrating social media marketing strategies may negatively impact the tourism industry. To address this issue, this study will adopt the Stimulus – Organism – Response (SOR) model. It specifically examines the impact of social media marketing activities (SMMA) on destination image and tourists' intention to visit, using Tourism Selangor's social media platforms as a case study. This study will employ a non-probability technique sampling and the target population for the study will be all Malaysians who are 18 years old and above who have experienced browsing Tourism Selangor’s social media platforms such as Facebook, Instagram, Twitter, Youtube, LinkedIn, and TikTok for tourism-related - purposes. To test it’s the study hypothesis this study will employ SmartPLS (version 3.1.1). The findings will provide insightful implications theoretically and practically in the tourism industry realm.
format Article
author Shaidathul, Jemin
Muhammad Aliff, Asyraff
author_facet Shaidathul, Jemin
Muhammad Aliff, Asyraff
author_sort Shaidathul, Jemin
title A conceptual framework: the impact of social media marketing activities on destination image and intention to visit / Shaidathul Jemin and Muhammad Aliff Asyraff
title_short A conceptual framework: the impact of social media marketing activities on destination image and intention to visit / Shaidathul Jemin and Muhammad Aliff Asyraff
title_full A conceptual framework: the impact of social media marketing activities on destination image and intention to visit / Shaidathul Jemin and Muhammad Aliff Asyraff
title_fullStr A conceptual framework: the impact of social media marketing activities on destination image and intention to visit / Shaidathul Jemin and Muhammad Aliff Asyraff
title_full_unstemmed A conceptual framework: the impact of social media marketing activities on destination image and intention to visit / Shaidathul Jemin and Muhammad Aliff Asyraff
title_sort conceptual framework: the impact of social media marketing activities on destination image and intention to visit / shaidathul jemin and muhammad aliff asyraff
publisher Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/97724/1/97724.pdf
https://ir.uitm.edu.my/id/eprint/97724/
https://www.jthca.org/
_version_ 1806422099209748480
score 13.211869

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