Cover Image

A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah

The purpose of this study is to identify and review besides obtaining insights and understanding on brand naming practices adopted among Sarawakian Malay Entrepreneurs within Kuching city area especially under Dewan Bandaraya Kuching Utara jurisdiction. CHAPTER 1 enlighten on the Background and Scop...

Full description

Saved in:
Bibliographic Details
Main Author: Abdullah, Hadinawati
Format: Thesis
Language:English
Published: 2006
Subjects:
Marketing
Branding (Marketing)
Online Access:https://ir.uitm.edu.my/id/eprint/96964/1/96964.pdf
https://ir.uitm.edu.my/id/eprint/96964/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.96964
record_format eprints
spelling my.uitm.ir.969642024-06-13T16:39:42Z https://ir.uitm.edu.my/id/eprint/96964/ A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah Abdullah, Hadinawati Marketing Branding (Marketing) The purpose of this study is to identify and review besides obtaining insights and understanding on brand naming practices adopted among Sarawakian Malay Entrepreneurs within Kuching city area especially under Dewan Bandaraya Kuching Utara jurisdiction. CHAPTER 1 enlighten on the Background and Scope of Study as well as trend in brand naming decision among entrepreneurs in the present day that covers under the Problem Statement of study. Besides that this chapter also covers the Research Objective, Significance and factors that might limit the exploration of the study. Meanwhile, CHAPTER 2 will enlighten on the Literature Review relating to this study, which consists all citations to articles in journals, magazines, newspapers, marketing research studies and technical reports whereby often provide summaries or abstracts of the material cited. CHAPTER 3 of this study is pertaining to Research Methodology adopted as a means for data collection from the field work i.e. Personal Administered Questionnaire and Personal Interviewing session. Thus, the process would involve the Primary and Secondary Data, Survey Instrument, Population and Sampling of respondents towards the end. Apart from that, this chapter also covers on the method for analyzing data which is Nominal and Ordinal Scale. 2006 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/96964/1/96964.pdf A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah. (2006) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Branding (Marketing)
spellingShingle Marketing
Branding (Marketing)
Abdullah, Hadinawati
A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah
description The purpose of this study is to identify and review besides obtaining insights and understanding on brand naming practices adopted among Sarawakian Malay Entrepreneurs within Kuching city area especially under Dewan Bandaraya Kuching Utara jurisdiction. CHAPTER 1 enlighten on the Background and Scope of Study as well as trend in brand naming decision among entrepreneurs in the present day that covers under the Problem Statement of study. Besides that this chapter also covers the Research Objective, Significance and factors that might limit the exploration of the study. Meanwhile, CHAPTER 2 will enlighten on the Literature Review relating to this study, which consists all citations to articles in journals, magazines, newspapers, marketing research studies and technical reports whereby often provide summaries or abstracts of the material cited. CHAPTER 3 of this study is pertaining to Research Methodology adopted as a means for data collection from the field work i.e. Personal Administered Questionnaire and Personal Interviewing session. Thus, the process would involve the Primary and Secondary Data, Survey Instrument, Population and Sampling of respondents towards the end. Apart from that, this chapter also covers on the method for analyzing data which is Nominal and Ordinal Scale.
format Thesis
author Abdullah, Hadinawati
author_facet Abdullah, Hadinawati
author_sort Abdullah, Hadinawati
title A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah
title_short A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah
title_full A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah
title_fullStr A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah
title_full_unstemmed A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah
title_sort preliminary study on brand naming practices among sarawakian malay entrepreneurs / hadinawati abdullah
publishDate 2006
url https://ir.uitm.edu.my/id/eprint/96964/1/96964.pdf
https://ir.uitm.edu.my/id/eprint/96964/
_version_ 1802981059279716352
score 13.211869

Similar Items