A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah
The purpose of this study is to identify and review besides obtaining insights and understanding on brand naming practices adopted among Sarawakian Malay Entrepreneurs within Kuching city area especially under Dewan Bandaraya Kuching Utara jurisdiction. CHAPTER 1 enlighten on the Background and Scop...
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| Format: | Thesis |
| Language: | English |
| Published: |
2006
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| Online Access: | https://ir.uitm.edu.my/id/eprint/96964/1/96964.pdf https://ir.uitm.edu.my/id/eprint/96964/ |
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