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A study on marketing strategy for commercialization of the Medallion Jetty, Jesselton Point / Norfaizah Shamsudin

This research paper is about finding the right marketing strategy for commercializing Medallion Jetty of Jesselton Point, Kota Kinabalu, Sabah. This research is focusing on finding out the perception of public people about Medallion Jetty. The data was analysed using the descriptive statistic, with...

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Main Author: Shamsudin, Norfaizah
Format: Student Project
Language:English
Published: 2009
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/96785/1/96785.pdf
https://ir.uitm.edu.my/id/eprint/96785/
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spelling my.uitm.ir.967852024-06-18T04:33:14Z https://ir.uitm.edu.my/id/eprint/96785/ A study on marketing strategy for commercialization of the Medallion Jetty, Jesselton Point / Norfaizah Shamsudin Shamsudin, Norfaizah Marketing This research paper is about finding the right marketing strategy for commercializing Medallion Jetty of Jesselton Point, Kota Kinabalu, Sabah. This research is focusing on finding out the perception of public people about Medallion Jetty. The data was analysed using the descriptive statistic, with the help of SPSS. The findings of this research show that there are several marketing strategies to commercialize the jetty. It is hoped that this research will help Suria Bumiria Sdn. Bhd. to commercialize Medallion Jetty. 2009 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/96785/1/96785.pdf A study on marketing strategy for commercialization of the Medallion Jetty, Jesselton Point / Norfaizah Shamsudin. (2009) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Shamsudin, Norfaizah
A study on marketing strategy for commercialization of the Medallion Jetty, Jesselton Point / Norfaizah Shamsudin
description This research paper is about finding the right marketing strategy for commercializing Medallion Jetty of Jesselton Point, Kota Kinabalu, Sabah. This research is focusing on finding out the perception of public people about Medallion Jetty. The data was analysed using the descriptive statistic, with the help of SPSS. The findings of this research show that there are several marketing strategies to commercialize the jetty. It is hoped that this research will help Suria Bumiria Sdn. Bhd. to commercialize Medallion Jetty.
format Student Project
author Shamsudin, Norfaizah
author_facet Shamsudin, Norfaizah
author_sort Shamsudin, Norfaizah
title A study on marketing strategy for commercialization of the Medallion Jetty, Jesselton Point / Norfaizah Shamsudin
title_short A study on marketing strategy for commercialization of the Medallion Jetty, Jesselton Point / Norfaizah Shamsudin
title_full A study on marketing strategy for commercialization of the Medallion Jetty, Jesselton Point / Norfaizah Shamsudin
title_fullStr A study on marketing strategy for commercialization of the Medallion Jetty, Jesselton Point / Norfaizah Shamsudin
title_full_unstemmed A study on marketing strategy for commercialization of the Medallion Jetty, Jesselton Point / Norfaizah Shamsudin
title_sort study on marketing strategy for commercialization of the medallion jetty, jesselton point / norfaizah shamsudin
publishDate 2009
url https://ir.uitm.edu.my/id/eprint/96785/1/96785.pdf
https://ir.uitm.edu.my/id/eprint/96785/
_version_ 1802981042446925824
score 13.211869

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