Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin
As market growth slows or as markets become more competitive and level of switching costs increase, firms are more likely to attempt to maintain their market share by focusing on retaining current customers. Customer retention has been advocated as an easier and more reliable source of superior perf...
Saved in:
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2007
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/21491/1/PPb_NORFA%27IZAH%20SAFARUDDIN%20M%20BM%2007_5.pdf http://ir.uitm.edu.my/id/eprint/21491/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|