Marketing communication effectiveness strategies at Etiqa Takaful in Kota Kinabalu / Haslina Hasan
This study was conducted to identify the effectiveness of marketing communication strategies at Etiqa Takaful. This study also to identify the effectiveness of current marketing communication activities of Etiqa. Marketing is everything a company does to acquire customers and to maintain relationshi...
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| Format: | Student Project |
| Language: | English |
| Published: |
2009
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| Online Access: | https://ir.uitm.edu.my/id/eprint/95888/1/95888.pdf https://ir.uitm.edu.my/id/eprint/95888/ |
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