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Marketing communication effectiveness strategies at Etiqa Takaful in Kota Kinabalu / Haslina Hasan

This study was conducted to identify the effectiveness of marketing communication strategies at Etiqa Takaful. This study also to identify the effectiveness of current marketing communication activities of Etiqa. Marketing is everything a company does to acquire customers and to maintain relationshi...

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Main Author: Hasan, Haslina
Format: Student Project
Language:English
Published: 2009
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/95888/1/95888.pdf
https://ir.uitm.edu.my/id/eprint/95888/
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spelling my.uitm.ir.958882024-06-18T04:32:41Z https://ir.uitm.edu.my/id/eprint/95888/ Marketing communication effectiveness strategies at Etiqa Takaful in Kota Kinabalu / Haslina Hasan Hasan, Haslina Marketing This study was conducted to identify the effectiveness of marketing communication strategies at Etiqa Takaful. This study also to identify the effectiveness of current marketing communication activities of Etiqa. Marketing is everything a company does to acquire customers and to maintain relationship with them. Therefore this study will help a company to enhance their marketing communication strategies to make Etiqa is the first of Takaful and Insurance company. During my practical at Etiqa Takaful ,about 120 questionnaires distributed to respondent at zone 1 in Kota Kinabalu. Descriptive research was used to obtain the data. The sampling technique that was used in conducting this study is convenience sampling. It is attempts to obtain a sample convenience element. At the end of study , recommendation are made in order to help company to enhance and improve their effectiveness marketing communication . Therefore the company will achieve their target and objective. 2009 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/95888/1/95888.pdf Marketing communication effectiveness strategies at Etiqa Takaful in Kota Kinabalu / Haslina Hasan. (2009) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Hasan, Haslina
Marketing communication effectiveness strategies at Etiqa Takaful in Kota Kinabalu / Haslina Hasan
description This study was conducted to identify the effectiveness of marketing communication strategies at Etiqa Takaful. This study also to identify the effectiveness of current marketing communication activities of Etiqa. Marketing is everything a company does to acquire customers and to maintain relationship with them. Therefore this study will help a company to enhance their marketing communication strategies to make Etiqa is the first of Takaful and Insurance company. During my practical at Etiqa Takaful ,about 120 questionnaires distributed to respondent at zone 1 in Kota Kinabalu. Descriptive research was used to obtain the data. The sampling technique that was used in conducting this study is convenience sampling. It is attempts to obtain a sample convenience element. At the end of study , recommendation are made in order to help company to enhance and improve their effectiveness marketing communication . Therefore the company will achieve their target and objective.
format Student Project
author Hasan, Haslina
author_facet Hasan, Haslina
author_sort Hasan, Haslina
title Marketing communication effectiveness strategies at Etiqa Takaful in Kota Kinabalu / Haslina Hasan
title_short Marketing communication effectiveness strategies at Etiqa Takaful in Kota Kinabalu / Haslina Hasan
title_full Marketing communication effectiveness strategies at Etiqa Takaful in Kota Kinabalu / Haslina Hasan
title_fullStr Marketing communication effectiveness strategies at Etiqa Takaful in Kota Kinabalu / Haslina Hasan
title_full_unstemmed Marketing communication effectiveness strategies at Etiqa Takaful in Kota Kinabalu / Haslina Hasan
title_sort marketing communication effectiveness strategies at etiqa takaful in kota kinabalu / haslina hasan
publishDate 2009
url https://ir.uitm.edu.my/id/eprint/95888/1/95888.pdf
https://ir.uitm.edu.my/id/eprint/95888/
_version_ 1802981000116961280
score 13.211869

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