Young Malaysian Muslims' online shopping intention and behaviour / Wan Rasyidah Wan Nawang and Muhammad Huzairil Syaqir Muhamed Shukri
The internet's commercialization in 1991 marked the beginning of e-commerce, with online shopping rapidly growing among Malaysians, especially the young. The aim of this study is to explain the online shopping intention and behaviour of young Muslim consumers in Malaysia. An online survey was u...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/95629/1/95629.pdf https://ir.uitm.edu.my/id/eprint/95629/ |
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