Young Malaysian Muslims' online shopping intention and behaviour / Wan Rasyidah Wan Nawang and Muhammad Huzairil Syaqir Muhamed Shukri
The internet's commercialization in 1991 marked the beginning of e-commerce, with online shopping rapidly growing among Malaysians, especially the young. The aim of this study is to explain the online shopping intention and behaviour of young Muslim consumers in Malaysia. An online survey was u...
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my.uitm.ir.956292024-05-21T09:28:17Z https://ir.uitm.edu.my/id/eprint/95629/ Young Malaysian Muslims' online shopping intention and behaviour / Wan Rasyidah Wan Nawang and Muhammad Huzairil Syaqir Muhamed Shukri smrj Wan Nawang, Wan Rasyidah Muhamed Shukri, Muhammad Huzairil Syaqir Muslims Electronic commerce The internet's commercialization in 1991 marked the beginning of e-commerce, with online shopping rapidly growing among Malaysians, especially the young. The aim of this study is to explain the online shopping intention and behaviour of young Muslim consumers in Malaysia. An online survey was used to collect data from a convenience sample of young Muslims with prior online shopping experience. A regression analysis was conducted to analyse the data. The results show that security and safety and loyalty are the factors that influence online shopping intention, while attitude, trustworthiness, and marketing information do not. Online shopping intention has also been shown to be a predictor of online shopping behaviour. This study contributes to theory while highlighting practical implications for academics and practitioners in the fields of marketing, consumer behaviour, and online shopping. UiTM Press 2024-05 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/95629/1/95629.pdf Young Malaysian Muslims' online shopping intention and behaviour / Wan Rasyidah Wan Nawang and Muhammad Huzairil Syaqir Muhamed Shukri. (2024) Social and Management Research Journal (SMRJ) <https://ir.uitm.edu.my/view/publication/Social_and_Management_Research_Journal_=28SMRJ=29/>, 21 (1): 4. pp. 39-53. ISSN 0128-1089 |
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Muslims Electronic commerce Wan Nawang, Wan Rasyidah Muhamed Shukri, Muhammad Huzairil Syaqir Young Malaysian Muslims' online shopping intention and behaviour / Wan Rasyidah Wan Nawang and Muhammad Huzairil Syaqir Muhamed Shukri |
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The internet's commercialization in 1991 marked the beginning of e-commerce, with online shopping rapidly growing among Malaysians, especially the young. The aim of this study is to explain the online shopping intention and behaviour of young Muslim consumers in Malaysia. An online survey was used to collect data from a convenience sample of young Muslims with prior online shopping experience. A regression analysis was conducted to analyse the data. The results show that security and safety and loyalty are the factors that influence online shopping intention, while attitude, trustworthiness, and marketing information do not. Online shopping intention has also been shown to be a predictor of online shopping behaviour. This study contributes to theory while highlighting practical implications for academics and practitioners in the fields of marketing, consumer behaviour, and online shopping. |
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Article |
author |
Wan Nawang, Wan Rasyidah Muhamed Shukri, Muhammad Huzairil Syaqir |
author_facet |
Wan Nawang, Wan Rasyidah Muhamed Shukri, Muhammad Huzairil Syaqir |
author_sort |
Wan Nawang, Wan Rasyidah |
title |
Young Malaysian Muslims' online shopping intention and behaviour / Wan Rasyidah Wan Nawang and Muhammad Huzairil Syaqir Muhamed Shukri |
title_short |
Young Malaysian Muslims' online shopping intention and behaviour / Wan Rasyidah Wan Nawang and Muhammad Huzairil Syaqir Muhamed Shukri |
title_full |
Young Malaysian Muslims' online shopping intention and behaviour / Wan Rasyidah Wan Nawang and Muhammad Huzairil Syaqir Muhamed Shukri |
title_fullStr |
Young Malaysian Muslims' online shopping intention and behaviour / Wan Rasyidah Wan Nawang and Muhammad Huzairil Syaqir Muhamed Shukri |
title_full_unstemmed |
Young Malaysian Muslims' online shopping intention and behaviour / Wan Rasyidah Wan Nawang and Muhammad Huzairil Syaqir Muhamed Shukri |
title_sort |
young malaysian muslims' online shopping intention and behaviour / wan rasyidah wan nawang and muhammad huzairil syaqir muhamed shukri |
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UiTM Press |
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2024 |
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https://ir.uitm.edu.my/id/eprint/95629/1/95629.pdf https://ir.uitm.edu.my/id/eprint/95629/ |
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