The effectiveness of market penetration strategy adopted by Borneo Natural Products Sdn. Bhd. / Fairuznisah Salim
This study was conducted to evaluate the effectiveness of market penetration strategies adopted by BNP, it also to identify the level of customer awareness towards BNP product, besides that, this research also done to recommend effective marketing strategy that can be implemented by BNP. Prior to wr...
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| Format: | Student Project |
| Language: | English |
| Published: |
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/95547/1/95547.pdf https://ir.uitm.edu.my/id/eprint/95547/ |
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