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The effectiveness of market penetration strategy adopted by Borneo Natural Products Sdn. Bhd. / Fairuznisah Salim

This study was conducted to evaluate the effectiveness of market penetration strategies adopted by BNP, it also to identify the level of customer awareness towards BNP product, besides that, this research also done to recommend effective marketing strategy that can be implemented by BNP. Prior to wr...

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Main Author: Salim, Fairuznisah
Format: Student Project
Language:English
Published: 2007
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/95547/1/95547.pdf
https://ir.uitm.edu.my/id/eprint/95547/
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spelling my.uitm.ir.955472024-05-30T15:48:57Z https://ir.uitm.edu.my/id/eprint/95547/ The effectiveness of market penetration strategy adopted by Borneo Natural Products Sdn. Bhd. / Fairuznisah Salim Salim, Fairuznisah Marketing This study was conducted to evaluate the effectiveness of market penetration strategies adopted by BNP, it also to identify the level of customer awareness towards BNP product, besides that, this research also done to recommend effective marketing strategy that can be implemented by BNP. Prior to writing this paper, a survey was conducted by observation on competitors brand and the price of their cordial product. Besides, a survey was conducted by interview with the BNP Marketing Manager to gather information on marketing strategy that they are using, company sales volume and other information regarding this product. Apart from that, questionnaires were distributed to the public. The finding was made based on the data which had been gathered through primary and secondary data. The target population in this study is those people in Kota Kinabalu areas which consist of Kota Kinabalu city, Beverly Hills Penampang, Tuaran and public area. The sample size is consists of 150 respondents but the researcher only get 142 feedback from the respondents. The sampling technique used in this study is convenience sampling. In analyzing the data, frequency distribution, percentage and cross tabulation were used. The main issues in this research is to find out either the customer satisfied with market penetration strategy adopted by BNP Sdn. Bhd. or not and at the same time to get feedback from customer an actual fulfill needs and wants. 2007 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/95547/1/95547.pdf The effectiveness of market penetration strategy adopted by Borneo Natural Products Sdn. Bhd. / Fairuznisah Salim. (2007) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Salim, Fairuznisah
The effectiveness of market penetration strategy adopted by Borneo Natural Products Sdn. Bhd. / Fairuznisah Salim
description This study was conducted to evaluate the effectiveness of market penetration strategies adopted by BNP, it also to identify the level of customer awareness towards BNP product, besides that, this research also done to recommend effective marketing strategy that can be implemented by BNP. Prior to writing this paper, a survey was conducted by observation on competitors brand and the price of their cordial product. Besides, a survey was conducted by interview with the BNP Marketing Manager to gather information on marketing strategy that they are using, company sales volume and other information regarding this product. Apart from that, questionnaires were distributed to the public. The finding was made based on the data which had been gathered through primary and secondary data. The target population in this study is those people in Kota Kinabalu areas which consist of Kota Kinabalu city, Beverly Hills Penampang, Tuaran and public area. The sample size is consists of 150 respondents but the researcher only get 142 feedback from the respondents. The sampling technique used in this study is convenience sampling. In analyzing the data, frequency distribution, percentage and cross tabulation were used. The main issues in this research is to find out either the customer satisfied with market penetration strategy adopted by BNP Sdn. Bhd. or not and at the same time to get feedback from customer an actual fulfill needs and wants.
format Student Project
author Salim, Fairuznisah
author_facet Salim, Fairuznisah
author_sort Salim, Fairuznisah
title The effectiveness of market penetration strategy adopted by Borneo Natural Products Sdn. Bhd. / Fairuznisah Salim
title_short The effectiveness of market penetration strategy adopted by Borneo Natural Products Sdn. Bhd. / Fairuznisah Salim
title_full The effectiveness of market penetration strategy adopted by Borneo Natural Products Sdn. Bhd. / Fairuznisah Salim
title_fullStr The effectiveness of market penetration strategy adopted by Borneo Natural Products Sdn. Bhd. / Fairuznisah Salim
title_full_unstemmed The effectiveness of market penetration strategy adopted by Borneo Natural Products Sdn. Bhd. / Fairuznisah Salim
title_sort effectiveness of market penetration strategy adopted by borneo natural products sdn. bhd. / fairuznisah salim
publishDate 2007
url https://ir.uitm.edu.my/id/eprint/95547/1/95547.pdf
https://ir.uitm.edu.my/id/eprint/95547/
_version_ 1800726758525239296
score 13.211869

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