The triangulated influence of electronic word of mouth (eWOM) information on consumer purchase intention: a conceptual paper / Irwan Ismail, Akmal Aini Othman and Muhammad Majid
In the contemporary of digital era, consumer decision-making processes have evolved significantly in response to the proliferation of information sources. This conceptual paper explores the intricate nexus between information credibility, valence information, information quality, and resultant consu...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Cawangan Johor
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/95227/1/95227.pdf https://ir.uitm.edu.my/id/eprint/95227/ http://insightjournal.bpjiauitmcj.com |
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