GDA696 : Case studies in advertising / College of Creative Arts
Case studies can be used to develop and/or assess a variety of skills both subject-specific and transferable skills. There are a range of advantages to including case studies in the teaching of advertising strategy, particularly the development of softer skills and the ability to transfer academic s...
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| Format: | Teaching Resource |
| Language: | English |
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Universiti Teknologi MARA (UiTM)
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| Online Access: | https://ir.uitm.edu.my/id/eprint/94512/1/94512.pdf https://ir.uitm.edu.my/id/eprint/94512/ https://aims.uitm.edu.my/ |
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