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GDA696 : Case studies in advertising / College of Creative Arts

Case studies can be used to develop and/or assess a variety of skills both subject-specific and transferable skills. There are a range of advantages to including case studies in the teaching of advertising strategy, particularly the development of softer skills and the ability to transfer academic s...

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Main Author: UiTM, College of Creative Arts
Format: Teaching Resource
Language:English
Published: Universiti Teknologi MARA (UiTM)
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Curriculum
Universiti Teknologi MARA
Online Access:https://ir.uitm.edu.my/id/eprint/94512/1/94512.pdf
https://ir.uitm.edu.my/id/eprint/94512/
https://aims.uitm.edu.my/
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spelling my.uitm.ir.945122024-05-02T03:31:29Z https://ir.uitm.edu.my/id/eprint/94512/ GDA696 : Case studies in advertising / College of Creative Arts UiTM, College of Creative Arts Curriculum Universiti Teknologi MARA Case studies can be used to develop and/or assess a variety of skills both subject-specific and transferable skills. There are a range of advantages to including case studies in the teaching of advertising strategy, particularly the development of softer skills and the ability to transfer academic skills to real-life contexts. This course provides an intellectually stimulating platform covering the communication problems faced by brands and entities worldwide. This seminar fills the learning gap in research and strategy content, and provide support to Final Year Project (FYP) execution. Universiti Teknologi MARA (UiTM) Teaching Resource NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/94512/1/94512.pdf GDA696 : Case studies in advertising / College of Creative Arts. [Teaching Resource] https://aims.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Curriculum
Universiti Teknologi MARA
spellingShingle Curriculum
Universiti Teknologi MARA
UiTM, College of Creative Arts
GDA696 : Case studies in advertising / College of Creative Arts
description Case studies can be used to develop and/or assess a variety of skills both subject-specific and transferable skills. There are a range of advantages to including case studies in the teaching of advertising strategy, particularly the development of softer skills and the ability to transfer academic skills to real-life contexts. This course provides an intellectually stimulating platform covering the communication problems faced by brands and entities worldwide. This seminar fills the learning gap in research and strategy content, and provide support to Final Year Project (FYP) execution.
format Teaching Resource
author UiTM, College of Creative Arts
author_facet UiTM, College of Creative Arts
author_sort UiTM, College of Creative Arts
title GDA696 : Case studies in advertising / College of Creative Arts
title_short GDA696 : Case studies in advertising / College of Creative Arts
title_full GDA696 : Case studies in advertising / College of Creative Arts
title_fullStr GDA696 : Case studies in advertising / College of Creative Arts
title_full_unstemmed GDA696 : Case studies in advertising / College of Creative Arts
title_sort gda696 : case studies in advertising / college of creative arts
publisher Universiti Teknologi MARA (UiTM)
url https://ir.uitm.edu.my/id/eprint/94512/1/94512.pdf
https://ir.uitm.edu.my/id/eprint/94512/
https://aims.uitm.edu.my/
_version_ 1800100608226623488
score 13.211869

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