Factors that influence the consumer choices of Islamic bank for banking products and services in Segamat, Johor / Fatin Nur Farihah Ghazali
The aim of this study was to identify the factors that influence consumer choices of Islamic banks for banking products and services among the banking consumers in Segamat, Johor. Islamic banking in Malaysia continually growth and there are still arise of confusion among potential consumer of Islami...
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| Format: | Student Project |
| Language: | English |
| Published: |
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/92566/1/92566.pdf https://ir.uitm.edu.my/id/eprint/92566/ |
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