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Factors that influence the consumer choices of Islamic bank for banking products and services in Segamat, Johor / Fatin Nur Farihah Ghazali

The aim of this study was to identify the factors that influence consumer choices of Islamic banks for banking products and services among the banking consumers in Segamat, Johor. Islamic banking in Malaysia continually growth and there are still arise of confusion among potential consumer of Islami...

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Main Author: Ghazali, Fatin Nur Farihah
Format: Student Project
Language:English
Published: 2017
Subjects:
Banking
Finance, Islamic
Online Access:https://ir.uitm.edu.my/id/eprint/92566/1/92566.pdf
https://ir.uitm.edu.my/id/eprint/92566/
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spelling my.uitm.ir.925662024-03-18T00:51:07Z https://ir.uitm.edu.my/id/eprint/92566/ Factors that influence the consumer choices of Islamic bank for banking products and services in Segamat, Johor / Fatin Nur Farihah Ghazali Ghazali, Fatin Nur Farihah Banking Finance, Islamic The aim of this study was to identify the factors that influence consumer choices of Islamic banks for banking products and services among the banking consumers in Segamat, Johor. Islamic banking in Malaysia continually growth and there are still arise of confusion among potential consumer of Islamic bank who may observe that Islamic banks in reality are no different as conventional banks. So, this research is carried out to identify the factors that influence consumer choice in Segamat area. In addition, this study also provides result of whether the variables such as convenience, service quality, security, technology and Islamic branding have significant effect on consumer choice of Islamic banks. The research is done through distributing questionnaires to respondents while the target population is the consumers of Islamic banks in Segamat, Johor. Statistical Package for Social Science (SPSS) version 22.0 was used to analyse the data which collected from the survey. Respondent's feedback was analysed and presented through the test of Reliability Test, Pearson Correlation Analysis and Multiple Regression Analysis. The research finding showed that convenience, service quality, security and technology have significant relationship between the consumer choices of Islamic banking in Segamat, Johor. However, results for the Islamic branding have insignificant relationship with the consumer choices of Islamic banking in Segamat, Johor. As conclusion, this results have met the objective of determining the relationship of factors influencing the consumer choices of Islamic bank in Segamat, Johor. 2017 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/92566/1/92566.pdf Factors that influence the consumer choices of Islamic bank for banking products and services in Segamat, Johor / Fatin Nur Farihah Ghazali. (2017) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Banking
Finance, Islamic
spellingShingle Banking
Finance, Islamic
Ghazali, Fatin Nur Farihah
Factors that influence the consumer choices of Islamic bank for banking products and services in Segamat, Johor / Fatin Nur Farihah Ghazali
description The aim of this study was to identify the factors that influence consumer choices of Islamic banks for banking products and services among the banking consumers in Segamat, Johor. Islamic banking in Malaysia continually growth and there are still arise of confusion among potential consumer of Islamic bank who may observe that Islamic banks in reality are no different as conventional banks. So, this research is carried out to identify the factors that influence consumer choice in Segamat area. In addition, this study also provides result of whether the variables such as convenience, service quality, security, technology and Islamic branding have significant effect on consumer choice of Islamic banks. The research is done through distributing questionnaires to respondents while the target population is the consumers of Islamic banks in Segamat, Johor. Statistical Package for Social Science (SPSS) version 22.0 was used to analyse the data which collected from the survey. Respondent's feedback was analysed and presented through the test of Reliability Test, Pearson Correlation Analysis and Multiple Regression Analysis. The research finding showed that convenience, service quality, security and technology have significant relationship between the consumer choices of Islamic banking in Segamat, Johor. However, results for the Islamic branding have insignificant relationship with the consumer choices of Islamic banking in Segamat, Johor. As conclusion, this results have met the objective of determining the relationship of factors influencing the consumer choices of Islamic bank in Segamat, Johor.
format Student Project
author Ghazali, Fatin Nur Farihah
author_facet Ghazali, Fatin Nur Farihah
author_sort Ghazali, Fatin Nur Farihah
title Factors that influence the consumer choices of Islamic bank for banking products and services in Segamat, Johor / Fatin Nur Farihah Ghazali
title_short Factors that influence the consumer choices of Islamic bank for banking products and services in Segamat, Johor / Fatin Nur Farihah Ghazali
title_full Factors that influence the consumer choices of Islamic bank for banking products and services in Segamat, Johor / Fatin Nur Farihah Ghazali
title_fullStr Factors that influence the consumer choices of Islamic bank for banking products and services in Segamat, Johor / Fatin Nur Farihah Ghazali
title_full_unstemmed Factors that influence the consumer choices of Islamic bank for banking products and services in Segamat, Johor / Fatin Nur Farihah Ghazali
title_sort factors that influence the consumer choices of islamic bank for banking products and services in segamat, johor / fatin nur farihah ghazali
publishDate 2017
url https://ir.uitm.edu.my/id/eprint/92566/1/92566.pdf
https://ir.uitm.edu.my/id/eprint/92566/
_version_ 1794641504287850496
score 13.211869

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