BRO602: Broadcast marketing strategy / College of Computing, Informatics and Mathematics

From a business perspective, marketing is an art that strategically identifies target market demands for certain broadcast services and meeting those wants satisfactorily at a profit. Successful electronic media market is said to happen when there is customer satisfaction through the services, innov...

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Bibliographic Details
Main Author: UiTM, College of Computing, Informatics and Mathematics
Format: Teaching Resource
Language:English
Published: 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/90734/1/90734.pdf
https://ir.uitm.edu.my/id/eprint/90734/
https://aims.uitm.edu.my
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