Cover Image

BRO602: Broadcast marketing strategy / College of Computing, Informatics and Mathematics

From a business perspective, marketing is an art that strategically identifies target market demands for certain broadcast services and meeting those wants satisfactorily at a profit. Successful electronic media market is said to happen when there is customer satisfaction through the services, innov...

Full description

Saved in:
Bibliographic Details
Main Author: UiTM, College of Computing, Informatics and Mathematics
Format: Teaching Resource
Language:English
Published: 2018
Subjects:
Curriculum
Universiti Teknologi MARA
Online Access:https://ir.uitm.edu.my/id/eprint/90734/1/90734.pdf
https://ir.uitm.edu.my/id/eprint/90734/
https://aims.uitm.edu.my
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.90734
record_format eprints
spelling my.uitm.ir.907342024-04-04T05:03:57Z https://ir.uitm.edu.my/id/eprint/90734/ BRO602: Broadcast marketing strategy / College of Computing, Informatics and Mathematics UiTM, College of Computing, Informatics and Mathematics Curriculum Universiti Teknologi MARA From a business perspective, marketing is an art that strategically identifies target market demands for certain broadcast services and meeting those wants satisfactorily at a profit. Successful electronic media market is said to happen when there is customer satisfaction through the services, innovation, creativity, service quality and customer service. Therefore, the course is designed to expose students to the importance of clarifying an electronic media organization's overall goals, its marketing objectives, and suggest ways of coordination the strategies in each element of the market mix (the 4 Ps: product, pricing, place and promotion). It will also discuss the programming and distribution principles that target markets (such as satellite and terrestrial television and radio) use before arriving at a purchase decision. Students will participate in case study discussions, view samples of TV program marketing sales kits and develop a hypothetical marketing proposal that integrates different elements of the marketing mix. 2018 Teaching Resource NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/90734/1/90734.pdf BRO602: Broadcast marketing strategy / College of Computing, Informatics and Mathematics. (2018) [Teaching Resource] (Unpublished) https://aims.uitm.edu.my
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Curriculum
Universiti Teknologi MARA
spellingShingle Curriculum
Universiti Teknologi MARA
UiTM, College of Computing, Informatics and Mathematics
BRO602: Broadcast marketing strategy / College of Computing, Informatics and Mathematics
description From a business perspective, marketing is an art that strategically identifies target market demands for certain broadcast services and meeting those wants satisfactorily at a profit. Successful electronic media market is said to happen when there is customer satisfaction through the services, innovation, creativity, service quality and customer service. Therefore, the course is designed to expose students to the importance of clarifying an electronic media organization's overall goals, its marketing objectives, and suggest ways of coordination the strategies in each element of the market mix (the 4 Ps: product, pricing, place and promotion). It will also discuss the programming and distribution principles that target markets (such as satellite and terrestrial television and radio) use before arriving at a purchase decision. Students will participate in case study discussions, view samples of TV program marketing sales kits and develop a hypothetical marketing proposal that integrates different elements of the marketing mix.
format Teaching Resource
author UiTM, College of Computing, Informatics and Mathematics
author_facet UiTM, College of Computing, Informatics and Mathematics
author_sort UiTM, College of Computing, Informatics and Mathematics
title BRO602: Broadcast marketing strategy / College of Computing, Informatics and Mathematics
title_short BRO602: Broadcast marketing strategy / College of Computing, Informatics and Mathematics
title_full BRO602: Broadcast marketing strategy / College of Computing, Informatics and Mathematics
title_fullStr BRO602: Broadcast marketing strategy / College of Computing, Informatics and Mathematics
title_full_unstemmed BRO602: Broadcast marketing strategy / College of Computing, Informatics and Mathematics
title_sort bro602: broadcast marketing strategy / college of computing, informatics and mathematics
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/90734/1/90734.pdf
https://ir.uitm.edu.my/id/eprint/90734/
https://aims.uitm.edu.my
_version_ 1797924890240614400
score 13.211869

Similar Items