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Case study on promotional tools among night market traders at Segamat District / Ahmad Zuhair Abdul Manaf

The purpose of this study was to gain a better understanding of the importance of promotional tools toward night market traders of the factors that leading to influence the performance of business. Advertising, sales promotion and word of mouth is promotional tools that being choose by the researche...

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Main Author: Abdul Manaf, Ahmad Zuhair
Format: Student Project
Language:English
Published: 2017
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/90236/1/90236.pdf
https://ir.uitm.edu.my/id/eprint/90236/
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id my.uitm.ir.90236
record_format eprints
spelling my.uitm.ir.902362024-03-03T23:25:55Z https://ir.uitm.edu.my/id/eprint/90236/ Case study on promotional tools among night market traders at Segamat District / Ahmad Zuhair Abdul Manaf Abdul Manaf, Ahmad Zuhair Marketing The purpose of this study was to gain a better understanding of the importance of promotional tools toward night market traders of the factors that leading to influence the performance of business. Advertising, sales promotion and word of mouth is promotional tools that being choose by the researcher in conducting the study. This promotional tool being choose because its method is near suitable to night market trader's business. The study was run at night market at Segamat district because the area was near to the researcher's practical training at night market, so it is easy for him to do the research. The data were collected using in depth interviews as well as observation. The findings indicated that the night market is important to implement promotional tools at their stall, advertising play role as promotional tool to increase the awareness of customers toward the night market trader's products; sales promotion play role to attract customers to towards the products and increase customer loyalty to the night market traders; and word of mouth is important to attract new customers and maintain loyalty customers by maintain the quality of products or services. 2017 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/90236/1/90236.pdf Case study on promotional tools among night market traders at Segamat District / Ahmad Zuhair Abdul Manaf. (2017) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Abdul Manaf, Ahmad Zuhair
Case study on promotional tools among night market traders at Segamat District / Ahmad Zuhair Abdul Manaf
description The purpose of this study was to gain a better understanding of the importance of promotional tools toward night market traders of the factors that leading to influence the performance of business. Advertising, sales promotion and word of mouth is promotional tools that being choose by the researcher in conducting the study. This promotional tool being choose because its method is near suitable to night market trader's business. The study was run at night market at Segamat district because the area was near to the researcher's practical training at night market, so it is easy for him to do the research. The data were collected using in depth interviews as well as observation. The findings indicated that the night market is important to implement promotional tools at their stall, advertising play role as promotional tool to increase the awareness of customers toward the night market trader's products; sales promotion play role to attract customers to towards the products and increase customer loyalty to the night market traders; and word of mouth is important to attract new customers and maintain loyalty customers by maintain the quality of products or services.
format Student Project
author Abdul Manaf, Ahmad Zuhair
author_facet Abdul Manaf, Ahmad Zuhair
author_sort Abdul Manaf, Ahmad Zuhair
title Case study on promotional tools among night market traders at Segamat District / Ahmad Zuhair Abdul Manaf
title_short Case study on promotional tools among night market traders at Segamat District / Ahmad Zuhair Abdul Manaf
title_full Case study on promotional tools among night market traders at Segamat District / Ahmad Zuhair Abdul Manaf
title_fullStr Case study on promotional tools among night market traders at Segamat District / Ahmad Zuhair Abdul Manaf
title_full_unstemmed Case study on promotional tools among night market traders at Segamat District / Ahmad Zuhair Abdul Manaf
title_sort case study on promotional tools among night market traders at segamat district / ahmad zuhair abdul manaf
publishDate 2017
url https://ir.uitm.edu.my/id/eprint/90236/1/90236.pdf
https://ir.uitm.edu.my/id/eprint/90236/
_version_ 1793161865458614272
score 13.211869

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