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Pizza Hut Restaurants Sdn Bhd / Muhammad Arif Zaim Kassim

During my internship at Pizza Hut Restaurants Sdn. Bhd., I was assigned in the Operation Department as an analyst. I filled in for a staff member on maternity leave and took on various responsibilities related to monitoring and tracking the company's marketing performance. This involved collect...

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Main Author: Kassim, Muhammad Arif Zaim
Format: Monograph
Language:English
Published: Faculty of Business and Management 2023
Subjects:
Branding (Marketing)
Online Access:https://ir.uitm.edu.my/id/eprint/89984/1/89984.pdf
https://ir.uitm.edu.my/id/eprint/89984/
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spelling my.uitm.ir.899842024-12-10T23:47:35Z https://ir.uitm.edu.my/id/eprint/89984/ Pizza Hut Restaurants Sdn Bhd / Muhammad Arif Zaim Kassim Kassim, Muhammad Arif Zaim Branding (Marketing) During my internship at Pizza Hut Restaurants Sdn. Bhd., I was assigned in the Operation Department as an analyst. I filled in for a staff member on maternity leave and took on various responsibilities related to monitoring and tracking the company's marketing performance. This involved collecting sales data from each outlet, categorizing it, and analyzing the performance of different promotions. I also adapted my tracking methods based on my superiors’ preferences and assisted my colleagues with their tasks. Throughout the internship, I developed valuable skills in marketing evaluation and teamwork. To ensure commuting easier, I decided to rent a house in Damansara instead of living with my parents in Rawang. This decision taught me discipline and responsibility, as I had to take care of most things on my own. I also learned the importance of managing expenses wisely due to the higher cost of living in Damansara. Thankfully, the internship company provided an allowance that supported my financial needs. Additionally, observing the work culture, I understood the importance of maintaining a work-life balance by keeping work matters separate from personal life. For SWOT Analysis, Pizza Hut Malaysia has strong brand recognition, a diverse menu selection, and effective supply chain management. However, it also faces challenges such as inconsistent service quality, limited sustainability efforts, and the need for more customization options. To capitalize on opportunities and mitigate threats, Pizza Hut should focus on standardizing service quality, strengthening sustainability initiatives, expanding customization options, enhancing digital marketing efforts, investing in technology, introducing high-impact seasonal menu items, adapting to changing consumer preferences, and staying compliant with government regulations. By implementing these strategies, Pizza Hut Malaysia can enhance customer satisfaction, improve brand image, attract a wider audience, and maintain a competitive position in the market. Faculty of Business and Management 2023 Monograph NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/89984/1/89984.pdf Pizza Hut Restaurants Sdn Bhd / Muhammad Arif Zaim Kassim. (2023) Industrial Training. Faculty of Business and Management. (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Branding (Marketing)
spellingShingle Branding (Marketing)
Kassim, Muhammad Arif Zaim
Pizza Hut Restaurants Sdn Bhd / Muhammad Arif Zaim Kassim
description During my internship at Pizza Hut Restaurants Sdn. Bhd., I was assigned in the Operation Department as an analyst. I filled in for a staff member on maternity leave and took on various responsibilities related to monitoring and tracking the company's marketing performance. This involved collecting sales data from each outlet, categorizing it, and analyzing the performance of different promotions. I also adapted my tracking methods based on my superiors’ preferences and assisted my colleagues with their tasks. Throughout the internship, I developed valuable skills in marketing evaluation and teamwork. To ensure commuting easier, I decided to rent a house in Damansara instead of living with my parents in Rawang. This decision taught me discipline and responsibility, as I had to take care of most things on my own. I also learned the importance of managing expenses wisely due to the higher cost of living in Damansara. Thankfully, the internship company provided an allowance that supported my financial needs. Additionally, observing the work culture, I understood the importance of maintaining a work-life balance by keeping work matters separate from personal life. For SWOT Analysis, Pizza Hut Malaysia has strong brand recognition, a diverse menu selection, and effective supply chain management. However, it also faces challenges such as inconsistent service quality, limited sustainability efforts, and the need for more customization options. To capitalize on opportunities and mitigate threats, Pizza Hut should focus on standardizing service quality, strengthening sustainability initiatives, expanding customization options, enhancing digital marketing efforts, investing in technology, introducing high-impact seasonal menu items, adapting to changing consumer preferences, and staying compliant with government regulations. By implementing these strategies, Pizza Hut Malaysia can enhance customer satisfaction, improve brand image, attract a wider audience, and maintain a competitive position in the market.
format Monograph
author Kassim, Muhammad Arif Zaim
author_facet Kassim, Muhammad Arif Zaim
author_sort Kassim, Muhammad Arif Zaim
title Pizza Hut Restaurants Sdn Bhd / Muhammad Arif Zaim Kassim
title_short Pizza Hut Restaurants Sdn Bhd / Muhammad Arif Zaim Kassim
title_full Pizza Hut Restaurants Sdn Bhd / Muhammad Arif Zaim Kassim
title_fullStr Pizza Hut Restaurants Sdn Bhd / Muhammad Arif Zaim Kassim
title_full_unstemmed Pizza Hut Restaurants Sdn Bhd / Muhammad Arif Zaim Kassim
title_sort pizza hut restaurants sdn bhd / muhammad arif zaim kassim
publisher Faculty of Business and Management
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/89984/1/89984.pdf
https://ir.uitm.edu.my/id/eprint/89984/
_version_ 1818838300668985344
score 13.222552

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