Pizza Hut Restaurants Sdn Bhd / Muhammad Arif Zaim Kassim
During my internship at Pizza Hut Restaurants Sdn. Bhd., I was assigned in the Operation Department as an analyst. I filled in for a staff member on maternity leave and took on various responsibilities related to monitoring and tracking the company's marketing performance. This involved collect...
Saved in:
| Main Author: | |
|---|---|
| Format: | Monograph |
| Language: | English |
| Published: |
Faculty of Business and Management
2023
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/89984/1/89984.pdf https://ir.uitm.edu.my/id/eprint/89984/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | During my internship at Pizza Hut Restaurants Sdn. Bhd., I was assigned in the Operation Department as an analyst. I filled in for a staff member on maternity leave and took on various responsibilities related to monitoring and tracking the company's marketing performance. This involved collecting sales data from each outlet, categorizing it, and analyzing the performance of different promotions. I also adapted my tracking methods based on my superiors’ preferences and assisted my colleagues with their tasks. Throughout the internship, I developed valuable skills in marketing evaluation and teamwork. To ensure commuting easier, I decided to rent a house in Damansara instead of living with my parents in Rawang. This decision taught me discipline and responsibility, as I had to take care of most things on my own. I also learned the importance of managing expenses wisely due to the higher cost of living in Damansara. Thankfully, the internship company provided an allowance that supported my financial needs. Additionally, observing the work culture, I understood the importance of maintaining a work-life balance by keeping work matters separate from personal life. For SWOT Analysis, Pizza Hut Malaysia has strong brand recognition, a diverse menu selection, and effective supply chain management. However, it also faces challenges such as inconsistent service quality, limited sustainability efforts, and the need for more customization options. To capitalize on opportunities and mitigate threats, Pizza Hut should focus on standardizing service quality, strengthening sustainability initiatives, expanding customization options, enhancing digital marketing efforts, investing in technology, introducing high-impact seasonal menu items, adapting to changing consumer preferences, and staying compliant with government regulations. By implementing these strategies, Pizza Hut Malaysia can enhance customer satisfaction, improve brand image, attract a wider audience, and maintain a competitive position in the market. |
|---|