Students’ experience in marketing communication through social media/ Nani Ilyana Shafie ... [et al.]
Experiential learning has gained prominence as a practical pedagogical approach in contemporary education. A total of 32 students enrolled in the Marketing Communication course, using social media as a marketing communication tool to provide a more interactive and practical application of knowledge....
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Unit Penerbitan Universiti Teknologi MARA Perak Branch
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/89775/1/89775.pdf https://ir.uitm.edu.my/id/eprint/89775/ |
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