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The impact of internal marketing on employee job satisfaction: a case study of ACP-DMT Sdn Bhd / Siti Maisarah Noor Idris

Job satisfaction has been perceived in various way by different employees and it is crucial to know and understand about the level of job satisfaction from the point of view of different employees. The research aims to determine the impact of internal marketing represented by empowerment, communicat...

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Main Author: Idris, Siti Maisarah Noor
Format: Student Project
Language:English
Published: 2017
Subjects:
Marketing
Job satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/89266/1/89266.pdf
https://ir.uitm.edu.my/id/eprint/89266/
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spelling my.uitm.ir.892662024-01-24T00:40:47Z https://ir.uitm.edu.my/id/eprint/89266/ The impact of internal marketing on employee job satisfaction: a case study of ACP-DMT Sdn Bhd / Siti Maisarah Noor Idris Idris, Siti Maisarah Noor Marketing Job satisfaction Job satisfaction has been perceived in various way by different employees and it is crucial to know and understand about the level of job satisfaction from the point of view of different employees. The research aims to determine the impact of internal marketing represented by empowerment, communication, and motivation on the employee job satisfaction in the case of ACP-DMT Sdn Bhd A survey was conducted at headquaterred office located in Batu Caves and factory located in Port Klang and the questionnaire were distributed randomly by using simple random sampling method to 50 respondents. By having a better understanding of the impact of the internal marketing on employee job satisfaction, the company can plan a better future strategies related with their personnel which can influence their employees to work better which lead to good result. A satisfied employee produce a satisfied customer. 2017 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/89266/1/89266.pdf The impact of internal marketing on employee job satisfaction: a case study of ACP-DMT Sdn Bhd / Siti Maisarah Noor Idris. (2017) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Job satisfaction
spellingShingle Marketing
Job satisfaction
Idris, Siti Maisarah Noor
The impact of internal marketing on employee job satisfaction: a case study of ACP-DMT Sdn Bhd / Siti Maisarah Noor Idris
description Job satisfaction has been perceived in various way by different employees and it is crucial to know and understand about the level of job satisfaction from the point of view of different employees. The research aims to determine the impact of internal marketing represented by empowerment, communication, and motivation on the employee job satisfaction in the case of ACP-DMT Sdn Bhd A survey was conducted at headquaterred office located in Batu Caves and factory located in Port Klang and the questionnaire were distributed randomly by using simple random sampling method to 50 respondents. By having a better understanding of the impact of the internal marketing on employee job satisfaction, the company can plan a better future strategies related with their personnel which can influence their employees to work better which lead to good result. A satisfied employee produce a satisfied customer.
format Student Project
author Idris, Siti Maisarah Noor
author_facet Idris, Siti Maisarah Noor
author_sort Idris, Siti Maisarah Noor
title The impact of internal marketing on employee job satisfaction: a case study of ACP-DMT Sdn Bhd / Siti Maisarah Noor Idris
title_short The impact of internal marketing on employee job satisfaction: a case study of ACP-DMT Sdn Bhd / Siti Maisarah Noor Idris
title_full The impact of internal marketing on employee job satisfaction: a case study of ACP-DMT Sdn Bhd / Siti Maisarah Noor Idris
title_fullStr The impact of internal marketing on employee job satisfaction: a case study of ACP-DMT Sdn Bhd / Siti Maisarah Noor Idris
title_full_unstemmed The impact of internal marketing on employee job satisfaction: a case study of ACP-DMT Sdn Bhd / Siti Maisarah Noor Idris
title_sort impact of internal marketing on employee job satisfaction: a case study of acp-dmt sdn bhd / siti maisarah noor idris
publishDate 2017
url https://ir.uitm.edu.my/id/eprint/89266/1/89266.pdf
https://ir.uitm.edu.my/id/eprint/89266/
_version_ 1789429260594708480
score 13.211869

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