The impact of internal marketing on employee job satisfaction: a case study of ACP-DMT Sdn Bhd / Siti Maisarah Noor Idris
Job satisfaction has been perceived in various way by different employees and it is crucial to know and understand about the level of job satisfaction from the point of view of different employees. The research aims to determine the impact of internal marketing represented by empowerment, communicat...
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| Format: | Student Project |
| Language: | English |
| Published: |
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/89266/1/89266.pdf https://ir.uitm.edu.my/id/eprint/89266/ |
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| Summary: | Job satisfaction has been perceived in various way by different employees and it is crucial to know and understand about the level of job satisfaction from the point of view of different employees. The research aims to determine the impact of internal marketing represented by empowerment, communication, and motivation on the employee job satisfaction in the case of ACP-DMT Sdn Bhd A survey was conducted at headquaterred office located in Batu Caves and factory located in Port Klang and the questionnaire were distributed randomly by using simple random sampling method to 50 respondents. By having a better understanding of the impact of the internal marketing on employee job satisfaction, the company can plan a better future strategies related with their personnel which can influence their employees to work better which lead to good result. A satisfied employee produce a satisfied customer. |
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