Word-of-mouth vs traditional marketing : case study in Kolej Universiti Islam Antarabangsa Selangor (KUIS) / Nur Aifa Samberi

Higher Education Institutions (HEI) are places where students of Sijil Pelajaran Malaysia (SPM), Sijil Tinggi Pelajaran Malaysia (STPM), Sijil Tinggi Agama Malaysia (STAM) and on a par choose to continue their study. These institutions offer a chance for students to gain extra knowledge based on the...

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Bibliographic Details
Main Author: Samberi, Nur Aifa
Format: Student Project
Language:English
Published: 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/88988/3/88988.pdf
https://ir.uitm.edu.my/id/eprint/88988/
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