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A study on market penetration strategies of iTalk product by Telekom Malaysia / Melva Elsa Mike Ikol

This project paper emphasizes on the individual customer's iTalk product in Sabah particularly in the district of Kota Kinabalu. It is also aimed at gathering information on their experience, knowledge and satisfaction whether they utilizing the product and service. This paper also seeks to kno...

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Main Author: Mike Ikol, Melva Elsa
Format: Student Project
Language:English
Published: 2007
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/88412/1/88412.pdf
https://ir.uitm.edu.my/id/eprint/88412/
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spelling my.uitm.ir.884122023-12-18T09:20:40Z https://ir.uitm.edu.my/id/eprint/88412/ A study on market penetration strategies of iTalk product by Telekom Malaysia / Melva Elsa Mike Ikol Mike Ikol, Melva Elsa Marketing This project paper emphasizes on the individual customer's iTalk product in Sabah particularly in the district of Kota Kinabalu. It is also aimed at gathering information on their experience, knowledge and satisfaction whether they utilizing the product and service. This paper also seeks to know and understand what it takes to be the best iTalk service provider. The competition among new world advance communications, made possible by numerous information technology innovations and creations, dictates that telecommunications companies must constantly improve and enhance their products and services to meet the demands of an increasingly discerning client base. I the fiercely competitive communications industry of today, the customer's demands and preferences are the most important factors in determining the range of products and services to be produce and marketed for the customer. This project consists of three chapters: (1) An Introduction, (2) Literature Review and (3) Research Methodology including bibliography. Thus, this research is conducted in order to identify the market penetration strategies of I talk product by TM Sabah. It is important to understand the market penetration strategies as to improve the quality of the products that focuses on the product elements itself. This research will be conducted among customer from state government, semi- government, private sector and student to determine the feedbacks, problems and opinions or suggestions as sources towards enhancing the product elements so as to meet the needs and wants of existing and new customers. 2007 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/88412/1/88412.pdf A study on market penetration strategies of iTalk product by Telekom Malaysia / Melva Elsa Mike Ikol. (2007) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Mike Ikol, Melva Elsa
A study on market penetration strategies of iTalk product by Telekom Malaysia / Melva Elsa Mike Ikol
description This project paper emphasizes on the individual customer's iTalk product in Sabah particularly in the district of Kota Kinabalu. It is also aimed at gathering information on their experience, knowledge and satisfaction whether they utilizing the product and service. This paper also seeks to know and understand what it takes to be the best iTalk service provider. The competition among new world advance communications, made possible by numerous information technology innovations and creations, dictates that telecommunications companies must constantly improve and enhance their products and services to meet the demands of an increasingly discerning client base. I the fiercely competitive communications industry of today, the customer's demands and preferences are the most important factors in determining the range of products and services to be produce and marketed for the customer. This project consists of three chapters: (1) An Introduction, (2) Literature Review and (3) Research Methodology including bibliography. Thus, this research is conducted in order to identify the market penetration strategies of I talk product by TM Sabah. It is important to understand the market penetration strategies as to improve the quality of the products that focuses on the product elements itself. This research will be conducted among customer from state government, semi- government, private sector and student to determine the feedbacks, problems and opinions or suggestions as sources towards enhancing the product elements so as to meet the needs and wants of existing and new customers.
format Student Project
author Mike Ikol, Melva Elsa
author_facet Mike Ikol, Melva Elsa
author_sort Mike Ikol, Melva Elsa
title A study on market penetration strategies of iTalk product by Telekom Malaysia / Melva Elsa Mike Ikol
title_short A study on market penetration strategies of iTalk product by Telekom Malaysia / Melva Elsa Mike Ikol
title_full A study on market penetration strategies of iTalk product by Telekom Malaysia / Melva Elsa Mike Ikol
title_fullStr A study on market penetration strategies of iTalk product by Telekom Malaysia / Melva Elsa Mike Ikol
title_full_unstemmed A study on market penetration strategies of iTalk product by Telekom Malaysia / Melva Elsa Mike Ikol
title_sort study on market penetration strategies of italk product by telekom malaysia / melva elsa mike ikol
publishDate 2007
url https://ir.uitm.edu.my/id/eprint/88412/1/88412.pdf
https://ir.uitm.edu.my/id/eprint/88412/
_version_ 1787139602041012224
score 13.211869

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