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A study on the marketing mix strategies, marketing audit and marketing plan in Telekom Malaysia Berhad / Roslina Ali

Telekom Malaysia Berhad (TMB) is not a new name in our country and it is a well-known organization in the telecommunication industry in Malaysia. Their aim is leading the way in this industry. Until now, TMB still can monopoly in the telecommunication service market, especially for the fixed line te...

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Bibliographic Details
Main Author: Ali, Roslina
Format: Student Project
Language:English
Published: 1998
Subjects:
Marketing
Telemarketing. Internet marketing
Market segmentation. Target marketing
Management
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/59677/1/59677.pdf
https://ir.uitm.edu.my/id/eprint/59677/
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https://ir.uitm.edu.my/id/eprint/59677/1/59677.pdf
https://ir.uitm.edu.my/id/eprint/59677/

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