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A study on the promotion effectiveness of Petronas Kad Mesra / Roslee Lukin

The purpose of this study was to measure the promotion effectiveness of the Kad Mesra by PETRONAS Dagangan Berhad at several Petronas petrol station in Kota Kinabalu. To achieved and established the objective, the information was gathered and the survey was conducted among the customers who came and...

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Main Author: Lukin, Roslee
Format: Student Project
Language:English
Published: 2007
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/88404/1/88404.pdf
https://ir.uitm.edu.my/id/eprint/88404/
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spelling my.uitm.ir.884042023-12-14T01:48:42Z https://ir.uitm.edu.my/id/eprint/88404/ A study on the promotion effectiveness of Petronas Kad Mesra / Roslee Lukin Lukin, Roslee Marketing The purpose of this study was to measure the promotion effectiveness of the Kad Mesra by PETRONAS Dagangan Berhad at several Petronas petrol station in Kota Kinabalu. To achieved and established the objective, the information was gathered and the survey was conducted among the customers who came and fill-up fuel for their vehicles at the said stations. Most of them were given the questionnaire. At the end of the research, it was found out that the promotion of the Kad Mesra seems effective. Most of the card holder are attracted with the contests and rewards introduced by Petronas Dagangan Berhad whereby those rewards had motivated them to be frequently used their Kad Mesra when fuelling their vehicles. The other promotional tools that helps was the advertisement campaign through media electronic such as TV3 and internet, through local newspapers, posters and banners which located at the petrol station itself. Several recommendations have been recommend at the end research as to enhance and increase the numbers of applicants as it will indirectly increase the sales volume. 2007 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/88404/1/88404.pdf A study on the promotion effectiveness of Petronas Kad Mesra / Roslee Lukin. (2007) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Lukin, Roslee
A study on the promotion effectiveness of Petronas Kad Mesra / Roslee Lukin
description The purpose of this study was to measure the promotion effectiveness of the Kad Mesra by PETRONAS Dagangan Berhad at several Petronas petrol station in Kota Kinabalu. To achieved and established the objective, the information was gathered and the survey was conducted among the customers who came and fill-up fuel for their vehicles at the said stations. Most of them were given the questionnaire. At the end of the research, it was found out that the promotion of the Kad Mesra seems effective. Most of the card holder are attracted with the contests and rewards introduced by Petronas Dagangan Berhad whereby those rewards had motivated them to be frequently used their Kad Mesra when fuelling their vehicles. The other promotional tools that helps was the advertisement campaign through media electronic such as TV3 and internet, through local newspapers, posters and banners which located at the petrol station itself. Several recommendations have been recommend at the end research as to enhance and increase the numbers of applicants as it will indirectly increase the sales volume.
format Student Project
author Lukin, Roslee
author_facet Lukin, Roslee
author_sort Lukin, Roslee
title A study on the promotion effectiveness of Petronas Kad Mesra / Roslee Lukin
title_short A study on the promotion effectiveness of Petronas Kad Mesra / Roslee Lukin
title_full A study on the promotion effectiveness of Petronas Kad Mesra / Roslee Lukin
title_fullStr A study on the promotion effectiveness of Petronas Kad Mesra / Roslee Lukin
title_full_unstemmed A study on the promotion effectiveness of Petronas Kad Mesra / Roslee Lukin
title_sort study on the promotion effectiveness of petronas kad mesra / roslee lukin
publishDate 2007
url https://ir.uitm.edu.my/id/eprint/88404/1/88404.pdf
https://ir.uitm.edu.my/id/eprint/88404/
_version_ 1787139601389846528
score 13.211869

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