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Factors influencing of customers purchase intention of electronic deals (e-deals) in Kulai, Johor / Nur Ainulfitri Basir

Recently, uses of Internet in Malaysia is growing rapidly especially for electronic deals in business. Dealers take granted of this opportunity to develop their business in online shopping because of changes in people lifestyles that did not have lime with their daily routines. Most of companies or...

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Main Author: Basir, Nur Ainulfitri Basir
Format: Student Project
Language:English
Published: 2016
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Electronic commerce
Online Access:https://ir.uitm.edu.my/id/eprint/87369/1/87369.pdf
https://ir.uitm.edu.my/id/eprint/87369/
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spelling my.uitm.ir.873692023-11-21T14:49:53Z https://ir.uitm.edu.my/id/eprint/87369/ Factors influencing of customers purchase intention of electronic deals (e-deals) in Kulai, Johor / Nur Ainulfitri Basir Basir, Nur Ainulfitri Basir Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce Recently, uses of Internet in Malaysia is growing rapidly especially for electronic deals in business. Dealers take granted of this opportunity to develop their business in online shopping because of changes in people lifestyles that did not have lime with their daily routines. Most of companies or dealers have software, computers, and Internet 10 expand their business to local and international arena. An addition, according to Utusan Sarawak Online stated that Lazada Group are looking at the opportunity to work with local SMEs in Sarawak to market their products through online business or e-deals. Due 10 these, there are many factors that influence customer purchase intention through e-deals. The aims of this study is to determine the factors that lead influencing customer purchase intention of electronic deals (e-deals) in Kulai, Johor. The customer purchase intention is choose as dependant variable in this study. There are three independent variables are choose which are perceived value, normative influence, and perceived behavioural control. A set of questionnaire is used 10 measure the influence factors of customer purchase intention of electronic deals (e-deals). Peoples in Kulai, Johor was chosen as a sample for this study. 100 sets of questionnaires will be distribute to 100 respondents of customers at Kulai, Johor. Quantitative method approach is use in this study. The primary data will he collect through questionnaires. 7b analyse the data, descriptive analysis, validity and reliability lest, correlation test, factor analysis and regression analysis for hypothesis testing would be use. Interactive software IBM SPSS Statistics 21 would be used for testing and analysing the data collected. 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/87369/1/87369.pdf Factors influencing of customers purchase intention of electronic deals (e-deals) in Kulai, Johor / Nur Ainulfitri Basir. (2016) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Electronic commerce
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Electronic commerce
Basir, Nur Ainulfitri Basir
Factors influencing of customers purchase intention of electronic deals (e-deals) in Kulai, Johor / Nur Ainulfitri Basir
description Recently, uses of Internet in Malaysia is growing rapidly especially for electronic deals in business. Dealers take granted of this opportunity to develop their business in online shopping because of changes in people lifestyles that did not have lime with their daily routines. Most of companies or dealers have software, computers, and Internet 10 expand their business to local and international arena. An addition, according to Utusan Sarawak Online stated that Lazada Group are looking at the opportunity to work with local SMEs in Sarawak to market their products through online business or e-deals. Due 10 these, there are many factors that influence customer purchase intention through e-deals. The aims of this study is to determine the factors that lead influencing customer purchase intention of electronic deals (e-deals) in Kulai, Johor. The customer purchase intention is choose as dependant variable in this study. There are three independent variables are choose which are perceived value, normative influence, and perceived behavioural control. A set of questionnaire is used 10 measure the influence factors of customer purchase intention of electronic deals (e-deals). Peoples in Kulai, Johor was chosen as a sample for this study. 100 sets of questionnaires will be distribute to 100 respondents of customers at Kulai, Johor. Quantitative method approach is use in this study. The primary data will he collect through questionnaires. 7b analyse the data, descriptive analysis, validity and reliability lest, correlation test, factor analysis and regression analysis for hypothesis testing would be use. Interactive software IBM SPSS Statistics 21 would be used for testing and analysing the data collected.
format Student Project
author Basir, Nur Ainulfitri Basir
author_facet Basir, Nur Ainulfitri Basir
author_sort Basir, Nur Ainulfitri Basir
title Factors influencing of customers purchase intention of electronic deals (e-deals) in Kulai, Johor / Nur Ainulfitri Basir
title_short Factors influencing of customers purchase intention of electronic deals (e-deals) in Kulai, Johor / Nur Ainulfitri Basir
title_full Factors influencing of customers purchase intention of electronic deals (e-deals) in Kulai, Johor / Nur Ainulfitri Basir
title_fullStr Factors influencing of customers purchase intention of electronic deals (e-deals) in Kulai, Johor / Nur Ainulfitri Basir
title_full_unstemmed Factors influencing of customers purchase intention of electronic deals (e-deals) in Kulai, Johor / Nur Ainulfitri Basir
title_sort factors influencing of customers purchase intention of electronic deals (e-deals) in kulai, johor / nur ainulfitri basir
publishDate 2016
url https://ir.uitm.edu.my/id/eprint/87369/1/87369.pdf
https://ir.uitm.edu.my/id/eprint/87369/
_version_ 1783882354144575488
score 13.211869

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