Factor influencing customer purchase intention in e-commerce: a study on F.O.S Apparel Sdn Bhd/ Najihah Ismail
The importance of e-commerce continues to grow in retail, providing companies with a tool to improve commercial and marketing strategies. The convenience of online shopping rendering it an emerging trend among consumers. This paper examines the interaction between information richness, retailer bran...
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| Format: | Student Project |
| Language: | English |
| Published: |
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/55449/1/55449.pdf https://ir.uitm.edu.my/id/eprint/55449/ |
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