The usage of motion graphics in promotional videos: a case study for digital technology hub/ Shahmi Hambali Shahrulnizam ... [et al.]
The effectiveness of promotional videos in visually conveying a brand's message to consumers has been widely recognized. A qualitative research method was employed to explore this phenomenon further, utilising content analysis of promotional videos from smartphone manufacturers. The specific fo...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Perak
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/86863/1/86863.pdf https://doi.org/10.24191/idealogy.v8i2.477 https://ir.uitm.edu.my/id/eprint/86863/ https://idealogyjournal.com/ https://doi.org/10.24191/idealogy.v8i2.477 |
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