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The usage of motion graphics in promotional videos: a case study for digital technology hub/ Shahmi Hambali Shahrulnizam ... [et al.]

The effectiveness of promotional videos in visually conveying a brand's message to consumers has been widely recognized. A qualitative research method was employed to explore this phenomenon further, utilising content analysis of promotional videos from smartphone manufacturers. The specific fo...

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Main Authors: Shahrulnizam, Shahmi Hambali, Che Din, Sharkawi, Mohd Lazim, Nur Aniza, Mohamed Ghazali, Nabila Aimi
Format: Article
Language:English
Published: Universiti Teknologi MARA, Perak 2023
Subjects:
Educational technology
Computers in education. Information technology
Online Access:https://ir.uitm.edu.my/id/eprint/86863/1/86863.pdf
https://doi.org/10.24191/idealogy.v8i2.477
https://ir.uitm.edu.my/id/eprint/86863/
https://idealogyjournal.com/
https://doi.org/10.24191/idealogy.v8i2.477
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id my.uitm.ir.86863
record_format eprints
spelling my.uitm.ir.868632023-11-14T09:20:25Z https://ir.uitm.edu.my/id/eprint/86863/ The usage of motion graphics in promotional videos: a case study for digital technology hub/ Shahmi Hambali Shahrulnizam ... [et al.] idealogy Shahrulnizam, Shahmi Hambali Che Din, Sharkawi Mohd Lazim, Nur Aniza Mohamed Ghazali, Nabila Aimi Educational technology Computers in education. Information technology The effectiveness of promotional videos in visually conveying a brand's message to consumers has been widely recognized. A qualitative research method was employed to explore this phenomenon further, utilising content analysis of promotional videos from smartphone manufacturers. The specific focus of the study was to examine the usage of motion graphics in promotional videos for digital technology hubs. The research findings revealed that incorporating various motion graphics techniques, such as eases, anticipation, timing, spacing, and rhythm, was highly successful in spreading brand messages related to digital technology hubs. By leveraging these techniques, brands could effectively communicate their key messages and promote their digital technology offerings. Universiti Teknologi MARA, Perak 2023-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/86863/1/86863.pdf The usage of motion graphics in promotional videos: a case study for digital technology hub/ Shahmi Hambali Shahrulnizam ... [et al.]. (2023) Idealogy Journal <https://ir.uitm.edu.my/view/publication/Idealogy_Journal/>, 8 (2). pp. 237-243. ISSN 2550-214X https://idealogyjournal.com/ https://doi.org/10.24191/idealogy.v8i2.477 https://doi.org/10.24191/idealogy.v8i2.477
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Educational technology
Computers in education. Information technology
spellingShingle Educational technology
Computers in education. Information technology
Shahrulnizam, Shahmi Hambali
Che Din, Sharkawi
Mohd Lazim, Nur Aniza
Mohamed Ghazali, Nabila Aimi
The usage of motion graphics in promotional videos: a case study for digital technology hub/ Shahmi Hambali Shahrulnizam ... [et al.]
description The effectiveness of promotional videos in visually conveying a brand's message to consumers has been widely recognized. A qualitative research method was employed to explore this phenomenon further, utilising content analysis of promotional videos from smartphone manufacturers. The specific focus of the study was to examine the usage of motion graphics in promotional videos for digital technology hubs. The research findings revealed that incorporating various motion graphics techniques, such as eases, anticipation, timing, spacing, and rhythm, was highly successful in spreading brand messages related to digital technology hubs. By leveraging these techniques, brands could effectively communicate their key messages and promote their digital technology offerings.
format Article
author Shahrulnizam, Shahmi Hambali
Che Din, Sharkawi
Mohd Lazim, Nur Aniza
Mohamed Ghazali, Nabila Aimi
author_facet Shahrulnizam, Shahmi Hambali
Che Din, Sharkawi
Mohd Lazim, Nur Aniza
Mohamed Ghazali, Nabila Aimi
author_sort Shahrulnizam, Shahmi Hambali
title The usage of motion graphics in promotional videos: a case study for digital technology hub/ Shahmi Hambali Shahrulnizam ... [et al.]
title_short The usage of motion graphics in promotional videos: a case study for digital technology hub/ Shahmi Hambali Shahrulnizam ... [et al.]
title_full The usage of motion graphics in promotional videos: a case study for digital technology hub/ Shahmi Hambali Shahrulnizam ... [et al.]
title_fullStr The usage of motion graphics in promotional videos: a case study for digital technology hub/ Shahmi Hambali Shahrulnizam ... [et al.]
title_full_unstemmed The usage of motion graphics in promotional videos: a case study for digital technology hub/ Shahmi Hambali Shahrulnizam ... [et al.]
title_sort usage of motion graphics in promotional videos: a case study for digital technology hub/ shahmi hambali shahrulnizam ... [et al.]
publisher Universiti Teknologi MARA, Perak
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/86863/1/86863.pdf
https://doi.org/10.24191/idealogy.v8i2.477
https://ir.uitm.edu.my/id/eprint/86863/
https://idealogyjournal.com/
https://doi.org/10.24191/idealogy.v8i2.477
_version_ 1783882326922493952
score 13.211869

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