Staff View: Consumer decision making in purchasing green product: a case study of the Body Shop in Kuching, Sarawak / Rozita Nawi

Consumer decision making in purchasing green product: a case study of the Body Shop in Kuching, Sarawak / Rozita Nawi

The consumers nowadays are more concerning about the green product. This is because of due to the environmental and climate changes, standard of quality living as well as the knowledge about the green product. The Body Shop products always associated with the green product because they have claim th...

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Bibliographic Details
Main Author:	Nawi, Rozita
Format:	Student Project
Language:	English
Published:	2007
Subjects:	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/85182/1/85182.pdf https://ir.uitm.edu.my/id/eprint/85182/
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id	my.uitm.ir.85182
record_format	eprints
spelling	my.uitm.ir.851822023-10-27T02:57:26Z https://ir.uitm.edu.my/id/eprint/85182/ Consumer decision making in purchasing green product: a case study of the Body Shop in Kuching, Sarawak / Rozita Nawi Nawi, Rozita Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The consumers nowadays are more concerning about the green product. This is because of due to the environmental and climate changes, standard of quality living as well as the knowledge about the green product. The Body Shop products always associated with the green product because they have claim themselves use the natural ingredients as well as against tested on animals. Due to that, this study will look in depth the consumer decision making in purchasing green product by taking the Body Shop outlet in Kuching, Sarawak as the case study. The researcher will look the product attributes that can influence the customer while considering the green product. 2007 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/85182/1/85182.pdf Consumer decision making in purchasing green product: a case study of the Body Shop in Kuching, Sarawak / Rozita Nawi. (2007) [Student Project] (Submitted)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Nawi, Rozita Consumer decision making in purchasing green product: a case study of the Body Shop in Kuching, Sarawak / Rozita Nawi
description	The consumers nowadays are more concerning about the green product. This is because of due to the environmental and climate changes, standard of quality living as well as the knowledge about the green product. The Body Shop products always associated with the green product because they have claim themselves use the natural ingredients as well as against tested on animals. Due to that, this study will look in depth the consumer decision making in purchasing green product by taking the Body Shop outlet in Kuching, Sarawak as the case study. The researcher will look the product attributes that can influence the customer while considering the green product.
format	Student Project
author	Nawi, Rozita
author_facet	Nawi, Rozita
author_sort	Nawi, Rozita
title	Consumer decision making in purchasing green product: a case study of the Body Shop in Kuching, Sarawak / Rozita Nawi
title_short	Consumer decision making in purchasing green product: a case study of the Body Shop in Kuching, Sarawak / Rozita Nawi
title_full	Consumer decision making in purchasing green product: a case study of the Body Shop in Kuching, Sarawak / Rozita Nawi
title_fullStr	Consumer decision making in purchasing green product: a case study of the Body Shop in Kuching, Sarawak / Rozita Nawi
title_full_unstemmed	Consumer decision making in purchasing green product: a case study of the Body Shop in Kuching, Sarawak / Rozita Nawi
title_sort	consumer decision making in purchasing green product: a case study of the body shop in kuching, sarawak / rozita nawi
publishDate	2007
url	https://ir.uitm.edu.my/id/eprint/85182/1/85182.pdf https://ir.uitm.edu.my/id/eprint/85182/
_version_	1781709261279068160
score	13.211869

Consumer decision making in purchasing green product: a case study of the Body Shop in Kuching, Sarawak / Rozita Nawi

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