Consumer decision making in purchasing green product: a case study of the Body Shop in Kuching, Sarawak / Rozita Nawi
The consumers nowadays are more concerning about the green product. This is because of due to the environmental and climate changes, standard of quality living as well as the knowledge about the green product. The Body Shop products always associated with the green product because they have claim th...
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| Format: | Student Project |
| Language: | English |
| Published: |
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/85182/1/85182.pdf https://ir.uitm.edu.my/id/eprint/85182/ |
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