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Exploring effectiveness of using sales promotional tools in Parkson Kajang / Mira Syahira Mohammad Noor

The purpose of this research is about to study the exploring effectiveness of using sales promotional tools by Parkson Kajang. Parkson Kajang is one of the types in the retailing industry. Parkson Kajang can be considered as departmental store which offers huge number of brands and products in one r...

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Main Author: Mohammad Noor, Mira Syahira
Format: Student Project
Language:English
Published: 2017
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/85017/1/85017.pdf
https://ir.uitm.edu.my/id/eprint/85017/
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id my.uitm.ir.85017
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spelling my.uitm.ir.850172023-10-27T02:56:01Z https://ir.uitm.edu.my/id/eprint/85017/ Exploring effectiveness of using sales promotional tools in Parkson Kajang / Mira Syahira Mohammad Noor Mohammad Noor, Mira Syahira Marketing The purpose of this research is about to study the exploring effectiveness of using sales promotional tools by Parkson Kajang. Parkson Kajang is one of the types in the retailing industry. Parkson Kajang can be considered as departmental store which offers huge number of brands and products in one roof. It is also located in Metro Kajang Plaza which has been 20 years been operated in the middle of Kajang City, Parkson Kajang has 8 departments of selling floor and consist of 3 levels of floor. There are 2 objectives for this research which is to investigate customer preferences towards sales promotional tools by Parkson Kajang and to understand the basic level of sales promotional tools concept used among customer Parkson. Regarding to the purpose mentioned, Parkson Kajang have implemented several sales promotional tools which is coupons, voucher and rebates, promotion fair, point of purchase promotion and loyalty marketing program. The questionnaires were administrated to the customers who have experienced shopping at Parkson Kajang and were distributed to 120 of customer who have experienced shopping at Parkson Kajang. Research analysed using SPSS will be used to determine the average score for each promotional tools that give impact to the each respondents and Parkson Kajang. As a result, we can see which is the most customer preferences towards the variables that has given best understanding of sales promotional tools activities towards customer's Parkson Kajang and assigned the most effective tools that has lead to the best sales promotional tools activities that has Parkson Kajang implements. 2017 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/85017/1/85017.pdf Exploring effectiveness of using sales promotional tools in Parkson Kajang / Mira Syahira Mohammad Noor. (2017) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Mohammad Noor, Mira Syahira
Exploring effectiveness of using sales promotional tools in Parkson Kajang / Mira Syahira Mohammad Noor
description The purpose of this research is about to study the exploring effectiveness of using sales promotional tools by Parkson Kajang. Parkson Kajang is one of the types in the retailing industry. Parkson Kajang can be considered as departmental store which offers huge number of brands and products in one roof. It is also located in Metro Kajang Plaza which has been 20 years been operated in the middle of Kajang City, Parkson Kajang has 8 departments of selling floor and consist of 3 levels of floor. There are 2 objectives for this research which is to investigate customer preferences towards sales promotional tools by Parkson Kajang and to understand the basic level of sales promotional tools concept used among customer Parkson. Regarding to the purpose mentioned, Parkson Kajang have implemented several sales promotional tools which is coupons, voucher and rebates, promotion fair, point of purchase promotion and loyalty marketing program. The questionnaires were administrated to the customers who have experienced shopping at Parkson Kajang and were distributed to 120 of customer who have experienced shopping at Parkson Kajang. Research analysed using SPSS will be used to determine the average score for each promotional tools that give impact to the each respondents and Parkson Kajang. As a result, we can see which is the most customer preferences towards the variables that has given best understanding of sales promotional tools activities towards customer's Parkson Kajang and assigned the most effective tools that has lead to the best sales promotional tools activities that has Parkson Kajang implements.
format Student Project
author Mohammad Noor, Mira Syahira
author_facet Mohammad Noor, Mira Syahira
author_sort Mohammad Noor, Mira Syahira
title Exploring effectiveness of using sales promotional tools in Parkson Kajang / Mira Syahira Mohammad Noor
title_short Exploring effectiveness of using sales promotional tools in Parkson Kajang / Mira Syahira Mohammad Noor
title_full Exploring effectiveness of using sales promotional tools in Parkson Kajang / Mira Syahira Mohammad Noor
title_fullStr Exploring effectiveness of using sales promotional tools in Parkson Kajang / Mira Syahira Mohammad Noor
title_full_unstemmed Exploring effectiveness of using sales promotional tools in Parkson Kajang / Mira Syahira Mohammad Noor
title_sort exploring effectiveness of using sales promotional tools in parkson kajang / mira syahira mohammad noor
publishDate 2017
url https://ir.uitm.edu.my/id/eprint/85017/1/85017.pdf
https://ir.uitm.edu.my/id/eprint/85017/
_version_ 1781709257116221440
score 13.211869

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