The impact of electronic word of mouth on consumer purchase intention: a mediating effect of attitudes towards information acceptance among generation Y / Wan Farha Wan Zulkiffli

The innovation of Internet has led to revolution of consumer behavior and purchase intention throughout the consumer decision making process. It provides a huge opportunity for businesses to anticipate the increasing value of online retail. Particularly in Malaysia, the number of Internet users has...

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書目詳細資料
主要作者: Wan Zulkiffli, Wan Farha
格式: Thesis
語言:English
出版: 2019
在線閱讀:https://ir.uitm.edu.my/id/eprint/84013/1/84013.pdf
https://ir.uitm.edu.my/id/eprint/84013/
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