Cover Image

CTM463 : Arts product management and marketing / College of Creative Arts

This course will introduce basic marketing concept and principles in general. Discussions will focus on the applications of these principles toward management and marketing of the arts in Malaysian context; taking into consideration of strategic marketing techniques such as establishing objectives,...

Full description

Saved in:
Bibliographic Details
Main Author: UiTM, College of Creative Arts
Format: Teaching Resource
Language:English
Published: Universiti Teknologi MARA (UiTM)
Subjects:
Curriculum
Universiti Teknologi MARA
Online Access:https://ir.uitm.edu.my/id/eprint/82490/1/82490.pdf
https://ir.uitm.edu.my/id/eprint/82490/
https://aims.uitm.edu.my/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.82490
record_format eprints
spelling my.uitm.ir.824902023-08-17T06:23:13Z https://ir.uitm.edu.my/id/eprint/82490/ CTM463 : Arts product management and marketing / College of Creative Arts UiTM, College of Creative Arts Curriculum Universiti Teknologi MARA This course will introduce basic marketing concept and principles in general. Discussions will focus on the applications of these principles toward management and marketing of the arts in Malaysian context; taking into consideration of strategic marketing techniques such as establishing objectives, assessing resources, formulating product propositions, market segmentation, sales and pricing strategies, and channels of marketing. Students will also be introduced to the categories of arts in terms of tangible and intangible products, heritage, culture, services, etc. Universiti Teknologi MARA (UiTM) Teaching Resource NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/82490/1/82490.pdf CTM463 : Arts product management and marketing / College of Creative Arts. [Teaching Resource] https://aims.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Curriculum
Universiti Teknologi MARA
spellingShingle Curriculum
Universiti Teknologi MARA
UiTM, College of Creative Arts
CTM463 : Arts product management and marketing / College of Creative Arts
description This course will introduce basic marketing concept and principles in general. Discussions will focus on the applications of these principles toward management and marketing of the arts in Malaysian context; taking into consideration of strategic marketing techniques such as establishing objectives, assessing resources, formulating product propositions, market segmentation, sales and pricing strategies, and channels of marketing. Students will also be introduced to the categories of arts in terms of tangible and intangible products, heritage, culture, services, etc.
format Teaching Resource
author UiTM, College of Creative Arts
author_facet UiTM, College of Creative Arts
author_sort UiTM, College of Creative Arts
title CTM463 : Arts product management and marketing / College of Creative Arts
title_short CTM463 : Arts product management and marketing / College of Creative Arts
title_full CTM463 : Arts product management and marketing / College of Creative Arts
title_fullStr CTM463 : Arts product management and marketing / College of Creative Arts
title_full_unstemmed CTM463 : Arts product management and marketing / College of Creative Arts
title_sort ctm463 : arts product management and marketing / college of creative arts
publisher Universiti Teknologi MARA (UiTM)
url https://ir.uitm.edu.my/id/eprint/82490/1/82490.pdf
https://ir.uitm.edu.my/id/eprint/82490/
https://aims.uitm.edu.my/
_version_ 1775626452111196160
score 13.211869

Similar Items