CTM463 : Arts product management and marketing / College of Creative Arts
This course will introduce basic marketing concept and principles in general. Discussions will focus on the applications of these principles toward management and marketing of the arts in Malaysian context; taking into consideration of strategic marketing techniques such as establishing objectives,...
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| Format: | Teaching Resource |
| Language: | English |
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Universiti Teknologi MARA (UiTM)
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| Online Access: | https://ir.uitm.edu.my/id/eprint/82490/1/82490.pdf https://ir.uitm.edu.my/id/eprint/82490/ https://aims.uitm.edu.my/ |
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