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The effect of age and gender as moderators towards the relationship between customer satisfaction and revisit intention: a study on tea house setting / Zuratulraha Jaafar, Hairunnisa Mohamad Ibrahim and Siti Nor Fadillah Ahmad Shariff

Retaining present customers and ensuring repeat trips and purchases is critical for any food service operator. Drawing on the recent trend and taking the case of teahouses, this study explores the teahouse customers’ satisfaction and revisits intention by analyzing age and gender as moderator factor...

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Main Authors: Jaafar, Zuratulraha, Mohamad Ibrahim, Hairunnisa, Ahmad Shariff, Siti Nor Fadillah
Format: Book Section
Language:English
Published: Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2023
Subjects:
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/81678/1/81678.pdf
https://ir.uitm.edu.my/id/eprint/81678/
https://www.mic3st.com/
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id my.uitm.ir.81678
record_format eprints
spelling my.uitm.ir.816782023-11-29T04:24:27Z https://ir.uitm.edu.my/id/eprint/81678/ The effect of age and gender as moderators towards the relationship between customer satisfaction and revisit intention: a study on tea house setting / Zuratulraha Jaafar, Hairunnisa Mohamad Ibrahim and Siti Nor Fadillah Ahmad Shariff Jaafar, Zuratulraha Mohamad Ibrahim, Hairunnisa Ahmad Shariff, Siti Nor Fadillah Consumer satisfaction Retaining present customers and ensuring repeat trips and purchases is critical for any food service operator. Drawing on the recent trend and taking the case of teahouses, this study explores the teahouse customers’ satisfaction and revisits intention by analyzing age and gender as moderator factors. The author utilizes regression analysis to test the proposed causal relationships. The result analytically confirmed that satisfaction with service, product, social factors, ambiance, and location are the backgrounds of repeat intention of teahouses. Age and gender were found to moderate the effect of customer satisfaction and revisit intention. The findings encourage teahouse operators to take good measures in drawing more repeat customers to their premises. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2023 Book Section NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/81678/1/81678.pdf The effect of age and gender as moderators towards the relationship between customer satisfaction and revisit intention: a study on tea house setting / Zuratulraha Jaafar, Hairunnisa Mohamad Ibrahim and Siti Nor Fadillah Ahmad Shariff. (2023) In: Melaka International Social Sciences, Science, and Technology (MIC3ST) 2023. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 33. (Submitted) https://www.mic3st.com/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer satisfaction
spellingShingle Consumer satisfaction
Jaafar, Zuratulraha
Mohamad Ibrahim, Hairunnisa
Ahmad Shariff, Siti Nor Fadillah
The effect of age and gender as moderators towards the relationship between customer satisfaction and revisit intention: a study on tea house setting / Zuratulraha Jaafar, Hairunnisa Mohamad Ibrahim and Siti Nor Fadillah Ahmad Shariff
description Retaining present customers and ensuring repeat trips and purchases is critical for any food service operator. Drawing on the recent trend and taking the case of teahouses, this study explores the teahouse customers’ satisfaction and revisits intention by analyzing age and gender as moderator factors. The author utilizes regression analysis to test the proposed causal relationships. The result analytically confirmed that satisfaction with service, product, social factors, ambiance, and location are the backgrounds of repeat intention of teahouses. Age and gender were found to moderate the effect of customer satisfaction and revisit intention. The findings encourage teahouse operators to take good measures in drawing more repeat customers to their premises.
format Book Section
author Jaafar, Zuratulraha
Mohamad Ibrahim, Hairunnisa
Ahmad Shariff, Siti Nor Fadillah
author_facet Jaafar, Zuratulraha
Mohamad Ibrahim, Hairunnisa
Ahmad Shariff, Siti Nor Fadillah
author_sort Jaafar, Zuratulraha
title The effect of age and gender as moderators towards the relationship between customer satisfaction and revisit intention: a study on tea house setting / Zuratulraha Jaafar, Hairunnisa Mohamad Ibrahim and Siti Nor Fadillah Ahmad Shariff
title_short The effect of age and gender as moderators towards the relationship between customer satisfaction and revisit intention: a study on tea house setting / Zuratulraha Jaafar, Hairunnisa Mohamad Ibrahim and Siti Nor Fadillah Ahmad Shariff
title_full The effect of age and gender as moderators towards the relationship between customer satisfaction and revisit intention: a study on tea house setting / Zuratulraha Jaafar, Hairunnisa Mohamad Ibrahim and Siti Nor Fadillah Ahmad Shariff
title_fullStr The effect of age and gender as moderators towards the relationship between customer satisfaction and revisit intention: a study on tea house setting / Zuratulraha Jaafar, Hairunnisa Mohamad Ibrahim and Siti Nor Fadillah Ahmad Shariff
title_full_unstemmed The effect of age and gender as moderators towards the relationship between customer satisfaction and revisit intention: a study on tea house setting / Zuratulraha Jaafar, Hairunnisa Mohamad Ibrahim and Siti Nor Fadillah Ahmad Shariff
title_sort effect of age and gender as moderators towards the relationship between customer satisfaction and revisit intention: a study on tea house setting / zuratulraha jaafar, hairunnisa mohamad ibrahim and siti nor fadillah ahmad shariff
publisher Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/81678/1/81678.pdf
https://ir.uitm.edu.my/id/eprint/81678/
https://www.mic3st.com/
_version_ 1783882189997342720
score 13.211869

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