Identification of consumers acceptance towards the "green" hotels practices : the case of Kota Kinabalu residents / Cassandra Caryn Joseph

This paper aims to measure the attitude and behaviour of consumers towards the "Green" hotels practices. This study also helps to find out whether the consumers are willing to pay for hotels that practices "Green". Besides that, the study also provides a recommendations and sugge...

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Bibliographic Details
Main Author: Joseph, Cassandra Caryn
Format: Student Project
Language:English
Published: 2010
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/80404/1/80404.pdf
https://ir.uitm.edu.my/id/eprint/80404/
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