Determinants of patronage for Bank Rakyat in Kota Belud / Siti Bangsu Pulong

This research explores the patronage factors of Bank Rakyat Kota Belud. A survey of walk in customer was conducted to determine the significance and influence of the underpinnings of the patronage factors such as customer satisfaction, switching cost, perceived quality, trust and commitment. A total...

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Bibliographic Details
Main Author: Pulong, Siti Bangsu
Format: Student Project
Language:English
Published: 2010
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/79579/1/79579.pdf
https://ir.uitm.edu.my/id/eprint/79579/
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